Sales Manager - Retail

Role SummaryThe Sales Manager owns the day-to-day performance and standards of NAYA by Africa's retail sales team across both shop locations. This role is responsible for turning NAYA's brand promise — a warm, sensory, educational, and premium in-store experience — into consistent, well-executed reality on the shop floor, while driving the sales results that support NAYA's growth targets. The Sales Manager leads, coaches, and holds accountable a team of Retail Sales Associates, and is the critical link between NAYA's brand vision and the customer standing in front of a shelf.Key Responsibility Areas1. Team Leadership & Coaching

• Directly manage, schedule, and supervise Retail Sales Associates at A&C Mall and Marina Mall.
• Coach associates on product knowledge, skin-type consultation, and consultative selling.
• Run regular team huddles, on-the-floor coaching, and one-on-one check-ins.
• Own hiring recommendations, onboarding of new associates, and performance conversations.2. Sales Target Achievement
• Own monthly and quarterly revenue targets for both retail locations.
• Track daily and weekly sales against target; identify and act on gaps early.
• Drive average basket size and conversion through upselling and cross-selling of the product range.
• Coordinate in-store promotions and campaigns with the Marketing team.3. Retail Experience & Customer Service Standards
• Ensure every customer interaction reflects NAYA's six-feeling in-store goal: beautiful, modern African, knowledgeable staff, personalized skin guidance, sensory delight, and a reason to return.
• Enforce uniform, grooming, and service-script standards consistently across both sites.
• Resolve escalated customer issues and complaints with NAYA's brand voice.
• Champion messaging such as “Celebrate your skin” and “Your moment of care begins here” in staff-customer interactions.4. Store Operations Oversight
• Oversee daily opening/closing procedures, cash handling, and POS accuracy at both stores.
• Ensure store cleanliness, décor, and presentation align with NAYA's retail brief.
• Coordinate staffing schedules and coverage across two locations to avoid gaps.5. Merchandising & Visual Standards
• Maintain visual merchandising standards — shelf layout, signage, and seasonal displays.
• Ensure new launches are merchandised to spec at both stores.6. Inventory & Stock Coordination
• Monitor stock levels at both retail points and flag replenishment needs before stockouts.
• Reconcile shop-level stock counts and support dispatch/reconciliation processes with Operations.
• Report shrinkage, damages, or discrepancies promptly.7. Reporting & Performance Analytics
• Provide weekly sales, footfall, customer experience needs, and conversion reports to the CEO.
• Track individual associate performance against targets and service standards.
• Surface customer feedback trends and product-level sales insights.8. Training & Development
• Build and maintain a retail training program covering product knowledge, skin consultation, and NAYA's brand story.
• Onboard new hires using NAYA's associate onboarding materials as a base.
• Identify high performers for growth into future team lead roles as NAYA scales.