Sales Marketing Executive

Company Description Leadway is one of Nigeria’s foremost non-banking financial services providers, recognized for customer-centric service, operational excellence, and strong business performance. As a holding company, Leadway operates across insurance (life and non-life), pension fund administration, health management, asset management, and wills and trusts management. Its associate companies include Leadway Assurance, Leadway Pensure, Leadway Health, Leadway Capital and Trusts, Leadway Asset Management, Leadway Properties and Investments, Ankara (HMO Côte d’Ivoire), and Leadwayassurance (Côte d’Ivoire). Leadway serves a diverse client base of individuals and corporate organizations across major sectors such as construction, manufacturing, oil and gas, shipping, aviation, and government. The organization offers an environment that values professionalism, growth, and innovation in financial services.Role Description The Sales Marketing Executive role is a full-time, on-site position based in Lagos. The individual in this role develops and executes marketing and sales strategies to promote Leadway’s range of financial services and products, while supporting revenue growth and brand visibility. Day-to-day responsibilities include conducting market research, identifying target segments, creating sales plans and campaigns, and engaging prospects through presentations, meetings, and follow-ups. The Sales Marketing Executive collaborates with internal teams to align marketing initiatives with business objectives, prepares reports on market trends and performance, and maintains strong relationships with existing and potential clients. The role also involves tracking sales metrics, optimizing promotional activities, and ensuring consistent, professional communication across all channels.Qualifications Candidates should possess strong Market Planning and Marketing skills to design and implement effective sales and promotional strategies.Candidates should possess Market Research skills to analyze trends, customer needs, and competitive positioning.Candidates should possess solid Sales skills to drive conversions, manage pipelines, and meet or exceed targets.Candidates should possess excellent Communication skills for client engagement, presentations, and cross-functional collaboration.Bachelor’s degree in Marketing, Business Administration, Finance, or a related field is preferred.Relevant experience in financial services, insurance, or related sectors is an advantage.Proficiency in MS Office and basic CRM or sales tracking tools is beneficial.Demonstrated ability to work in a fast-paced environment, with strong analytical, negotiation, and relationship