Sales Marketing Executive

The Sales & Marketing Executive will drive footfall and brand visibility for the Worli centre through local marketing initiatives, community outreach and lead generation.Key ResponsibilitiesPlan and execute local marketing activities to drive centre footfall.Build and manage community/corporate tie-ups for patient referrals and camps.Plan, organise and execute health screening/eye check-up camps (residential societies, corporates, schools, NGOs) to build the referral funnel.Develop and nurture doctor referral networks with GPs, optometrists, diabetologists and other specialists to generate consistent patient referrals into the centre.Identify and formalise tie-ups with hospitals, nursing homes, diagnostic centres and clinics for cross-referral and empanelment arrangements.Approach corporates for eye check-up/wellness camps under CSR or employee health initiatives, and manage end-to-end coordination and follow-up.Drive other business development initiatives such as insurance/TPA tie-ups, pharmacy and optical partnerships, RWA/society engagement, and channel partner development within the assigned catchment.Generate and track leads through outreach, camps and promotional activities.Coordinate with the centre team to convert leads into consultations.Manage local branding, signage and promotional collateral for the centre.Report on marketing activity performance and lead conversion metrics.Key DeliverablesFootfall and lead generation targets achievedActive community/corporate tie-ups generating referralsNumber of camps conducted (society/corporate/school) and patients converted from campsDoctor referral panel size and referral volume from empanelled doctors/hospitalsNew hospital/corporate tie-ups signed and maintained per quarterTimely reporting of marketing activity and conversion metricsCandidate ProfileCandidates with local/field marketing experience in healthcare/pharma/diagnostic with strong networking and outreach skills.Qualification & ExperienceGraduate in any discipline (sales & Marketing background preferred);2-5 years of relevant field marketing/sales experience.