Sales Marketing Manager

Company Description ABLXTRADE is a multi-currency fintech platform that enables seamless trading, money transfers, and digital payments across Africa. The platform is designed for modern financial movement, helping individuals and businesses trade smarter, move money more efficiently, and earn consistently. By leveraging innovative technology, ABLXTRADE simplifies cross-border transactions and supports financial inclusion in diverse markets. Team members join a fast-paced, growth-oriented environment focused on building secure, scalable solutions for the African financial ecosystem.Sales & Marketing Manager — ABLX TradeAbout the RoleABLX Trade is looking for a highly analytical and results-driven Sales & Marketing Manager to lead our customer acquisition, engagement, and retention efforts.This role is ideal for a performance-focused marketer who understands how to build campaigns that don't just generate awareness, but drive measurable actions — from acquiring new customers and converting prospects into active users to retaining and re-engaging existing customers.The Sales & Marketing Manager will own and execute marketing campaigns across paid advertising, email, CRM, and other digital channels while using customer and campaign data to continuously improve performance.Key ResponsibilitiesCustomer Acquisition & Growth- Develop and execute customer acquisition strategies across digital channels.- Build marketing campaigns designed to convert prospects into registered and active users.- Identify opportunities across the customer funnel to improve acquisition, activation, conversion, and retention.- Develop growth strategies for both ABLX Trade and relevant client campaigns both for online and offline.- Monitor customer acquisition costs, conversion rates, and overall campaign ROI.Performance Marketing & Meta Ads- Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.- Develop campaign structures, targeting strategies, retargeting audiences, and conversion-focused funnels.- Conduct A/B tests across audiences, creatives, messaging, landing pages, and offers.- Monitor advertising performance and continuously optimize campaigns based on data.- Work closely with creative teams to develop ad concepts and messaging that drive conversions.- Manage advertising budgets effectively and allocate spend based on performance.Email Marketing & Customer Retention- Develop and manage email marketing campaigns for customers and prospects.- Segment audiences based on customer behavior and lifecycle stages.- Monitor email performance, including open rates, click-through rates, conversions, and customer engagement.- Develop strategies to increase customer retention and reduce churn.Analytics, Attribution & Reporting- Use tools such as AppsFlyer, Firebase, Meta Ads Manager, and other analytics platforms to understand customer behavior and campaign performance.- Track users from acquisition through activation, conversion, and retention.- Understand attribution and identify which channels, campaigns, audiences, and creatives are driving meaningful business results.- Translate complex campaign and customer data into clear, actionable business insights.- Build and maintain marketing performance reports and dashboards.- Present recommendations to management based on campaign and customer data.Campaign Strategy & Client Support- Contribute to the development of marketing and growth campaigns for ABLX Trade clients.- Understand client objectives and translate them into measurable acquisition and conversion strategies.- Recommend campaign channels, messaging, targeting, budgets, and optimization strategies.- Monitor client campaign performance and provide clear recommendations for improvement.- Collaborate with internal teams to ensure campaigns are executed effectively and on schedule.Required Skills & ExperienceThe ideal candidate should have:- Proven experience in growth marketing, performance marketing, digital marketing, or customer acquisition.- Strong hands-on experience running and optimizing Meta Ads with a demonstrated ability to drive conversions.- Experience with AppsFlyer and Firebase or comparable mobile attribution and analytics platforms.- Strong understanding of customer acquisition funnels, conversion optimization, retention, and lifecycle marketing.- Hands-on experience with email marketing and CRM platforms.- Strong understanding of digital advertising metrics, attribution, and campaign optimization.- Ability to interpret data and translate numbers into meaningful insights and actionable recommendations.- Experience conducting A/B tests and using results to improve campaign performance.- Strong analytical and problem-solving skills.- Excellent written and verbal communication skills.- Ability to manage multiple campaigns, priorities, and stakeholders simultaneously.What We're Looking ForWe are looking for someone who is commercial, analytical, creative, and execution-focused.You should be comfortable moving between strategy and execution — developing a customer acquisition plan in one moment and going into Meta Ads Manager, AppsFlyer, Firebase, or campaign reports the next to understand exactly what is happening.Most importantly, you should be able to answer three questions with data:What is working? What isn't working? What should we do next?If you understand how to turn marketing activity into measurable customer growth, we'd love to hear from you.