Sales Officer

Job DescriptionSales Officer – KeralaCompany: Fine Awe Foods Private Limited (Awe Foods)Department: Sales & Business DevelopmentLocation: KeralaEmployment Type: Full-TimeRole OverviewWe are looking for a dynamic and result-oriented Sales Officer to drive the sales and distribution of Awe Foods products across Kerala.The candidate will be responsible for developing new outlets, managing existing customers, achieving sales targets, ensuring product availability and visibility, conducting sampling activities, supporting collections and maintaining disciplined daily reporting.This is a field-based sales role requiring extensive market visits and strong execution at the store level.Key ResponsibilitiesAchieve monthly and quarterly sales targets within the assigned territory.Develop new customers and outlets across general trade, modern trade, premium retail, gourmet stores and HORECA.Maintain strong relationships with existing retailers, distributors and customers.Conduct regular market visits and ensure effective outlet coverage.Generate orders from existing and new customers and ensure timely submission of orders.Ensure proper product availability, visibility and merchandising at the store level.Identify new business opportunities and support the expansion of Awe Foods across Kerala.Monitor competitor activities, pricing, product launches and market trends and share relevant market feedback with the reporting manager.Conduct sampling events and territory-specific marketing activities a minimum of two times per week, without fail, to drive consumer awareness and product movement at the store level.Coordinate with distributors and customers for timely payment collections and actively follow up on outstanding payments.Maintain proper stock reports and monitor stock movement at customer and distributor locations.Identify near-expiry inventory and immediately report the same to the reporting manager to enable timely action and minimise wastage.Coordinate with the internal team for order processing, dispatches, stock availability and customer requirements.Support promotional activities, new product launches and other company initiatives within the assigned territory.Daily Reporting & Field DisciplineDaily reporting is mandatory for this role.Share an update with the reporting manager every morning and evening.Post a selfie in front of the store/outlet in the official company WhatsApp group during store visits.Submit the Daily Sales Report (DSR) at the end of every working day.The DSR must accurately include store visits, orders generated, collections, sampling activities, market feedback and other relevant sales activities.Maintain the expected number of productive store visits and market coverage as assigned by the reporting manager.Ensure all field activities are accurately and promptly reported.Failure to comply with the company's daily reporting protocols, field-visit requirements or expected work productivity will not be acceptable and may lead to disciplinary action in accordance with company policy.Key Performance IndicatorsAchievement of monthly and quarterly sales targets.Number of productive store visits.New outlet acquisition.Order generation and secondary sales.Outlet coverage and market expansion.Minimum 2 sampling activities per week.Collection of outstanding payments.Product availability and visibility.Stock management and reduction of near-expiry inventory.Timely and accurate DSR submission.Overall field productivity.Candidate ProfileExperience: 1–4 years in FMCG, food, beverages, retail or HORECA sales preferred.Freshers with strong sales aptitude and willingness to work in the field may also be considered.Good knowledge of the local retail and distribution market in Kerala.Strong communication and negotiation skills.Target-oriented and proactive approach to sales.Comfortable with extensive travel and field work.Good relationship-building and customer-handling skills.Basic knowledge of MS Excel, WhatsApp and sales reporting tools.Ability to work independently and follow daily reporting protocols.Valid driving licence and own two-wheeler preferred.