Sales Operations Analyst

Job PurposeSales Operations Analyst is responsible for optimizing commercial operations through data analysis, CRM administration, process improvement, and AI-enabled automation, while also owning the day-to-day commercial administration, tendering, and vendor management activities that keep the Commercial function running. The role supports the Commercial team by ensuring data accuracy, tracking sales processes, generating actionable business insights, and implementing intelligent automation solutions that enhance productivity while maintaining operational quality and governance. This position serves as the main agent for combining analytical capabilities and hands-on commercial coordination with emerging AI technologies to improve sales efficiency, reporting accuracy, forecasting, and customer lifecycle management.Key AccountabilitySales Operations & Process ManagementManage and maintain CRM data integrity, ensuring complete, accurate, and up-to-date customer and opportunity recordsDevelop and maintain Standard Operating Procedures (SOPs) for commercial operationsEnsure compliance with commercial governance and data management standardsCoordinate with cross-functional teams to improve operational efficiency across the customer journeyCRM AdministrationAdminister the CRM platform and ensure proper system utilization across the Commercial teamConfigure CRM workflows, automation rules, dashboards, and reporting structuresMonitor CRM adoption and recommend improvements to increase user engagementSupport CRM troubleshooting and coordinate with IT or vendors when requiredPerform regular CRM data cleansing and validation activitiesMaintain accurate opportunity records within the CRM system throughout the sales lifecycle AI Automation & Commercial IntelligenceDesign, build, configure, and maintain AI agents that support commercial operationsDevelop prompt libraries, AI agents' skills and standardized AI workflows for sales teamsIntegrate AI tools with CRM and business applications where applicableTest, validate, and continuously improve AI automations to ensure reliability and business valueEvaluate business processes and determine opportunities for automation while maintaining appropriate human oversightMonitor AI outputs, identify quality issues, and implement continuous improvementsMaintain documentation for AI workflows, prompts, skills, integrations, and governance practicesData Analysis & ReportingProduce recurring commercial performance reports and executive dashboardsAnalyze sales trends, pipeline conversion rates, and forecasting accuracy.Support quarterly business reviews with analytical presentationsCreate ad hoc reports to support strategic decision-makingPrepare opportunity summaries, tender trackers, and commercial status reports for management reviewCommercial Administration, Tendering & Vendor ManagementCoordinate commercial administration activities to support smooth communication between internal departmentsMaintain and organize commercial documentation, ensuring proper filing, version control, and accessibilitySupport proposal submission processes by coordinating required documents and approvalsTrack action items and follow-ups arising from commercial meetings and client communicationsEnsure all commercial records, contracts, correspondence, and supporting documents are properly archived and maintainedMonitor tender portals, procurement platforms, and business opportunity sources to identify relevant opportunitiesManage vendor registrations, prequalification submissions, and company profile updates across clients' portalsMaintain records of vendor certificates, licenses, registrations, and compliance requirementsMonitor expiration dates and coordinate renewals of vendor-related documentationServe as the focal point for portal administration and tender platform access managementEducation & CertificationBachelor's degree in Business Administration, Data Analytics, Information Systems, Computer Science, Statistics, or a related field.Professional certifications in CRM platforms, Business Intelligence, AI, Automation, or Data Analytics are considered an advantage.Experience2–5 years of experience in Sales Operations, Revenue Operations, Business Operations, Commercial Analytics, or a related field.OtherExperience within events, hospitality, entertainment, or fast-paced commercial organizations is highly preferredProven experience supporting commercial teams through CRM management and operational reportingDemonstrated hands-on experience building, configuring, or maintaining AI agents and business automation solutionsAdvanced Microsoft Excel (Pivot Tables, Power Query, advanced formulas, dashboards)Strong CRM administration experience (Zoho CRM, Salesforce, Microsoft Dynamics, HubSpot, or similar)Hands-on experience building and testing AI agentsPrompt engineering and AI workflow designKnowledge of tendering processes, vendor registration, and commercial administrationStrong organizational and coordination abilitiesExcellent written and verbal communication skillsAbility to manage multiple priorities and meet deadlines. Key Accountability