Sales Supervisor

Job purpose : The Modern Trade Sales Supervisor supports the day-to-day management and development of assigned key accounts within the FMCG business. The role assists in executing customer plans, monitoring sales performance, coordinating promotions, maintaining product availability, and ensuring effective implementation of agreed commercial activities.The role works closely with the Key Account Manager and cross-functional teams including Marketing, Supply Chain, Finance, and Sales Operations to support sales growth, improve customer service, and ensure smooth execution of account plans.Key Accountability:1. Key Account SupportSupport the Key Account Manager in managing day-to-day activities for assigned key e-commerce accounts.Follow up on agreed customer plans, commercial activities, and account requirements.Assist in preparing customer presentations, business reviews, and account performance reports.Maintain accurate records of customer activities, agreements, promotions, and action plans.Follow up on customer requests and ensure timely coordination with relevant internal teams.2. Sales & Performance MonitoringMonitor daily, weekly, and monthly sales performance for assigned accounts.Prepare regular sales reports and performance updates against targets.Track sales by customer, product, category, and SKU and highlight key variances.Support the Key Account Manager in identifying sales opportunities and areas for improvement.Monitor customer performance and provide relevant insights to support account decisions.3. Customer & Promotional ExecutionSupport the implementation of customer-specific promotions and commercial activities.Coordinate with customers and internal teams to ensure promotions are executed as agreed.Follow up on promotional displays, visibility, pricing, and product availability.Monitor promotional performance and prepare post-promotion reports.Support the execution of seasonal and customer-specific activities.4. Product Availability & Order Follow-upMonitor product availability and stock levels across assigned customers.Follow up on customer orders and coordinate with Sales Operations and Supply Chain teams to address availability issues.Monitor out-of-stock situations and escalate recurring issues to the Key Account Manager.Follow up on order fulfilment and customer service issues.Support the implementation of actions to improve product availability and service levels.5. Customer Relationship SupportMaintain professional day-to-day communication with assigned customer contacts.Follow up on customer inquiries, requests, and operational issues.Support the Key Account Manager in preparing for customer meetings and business reviews.Ensure customer feedback and requirements are communicated to the relevant internal teams.Support timely resolution of customer-related issues.6. Market & Competitor MonitoringMonitor competitor pricing, promotions, product launches.Track market and category trends relevant to assigned accounts.Share market observations and competitor information with the Key Account Manager.Support the identification of opportunities to improve sales and customer performance.7. Reporting & AdministrationMaintain accurate customer, sales, promotion, and pricing records.Prepare weekly and monthly account performance reports.Support the preparation of sales forecasts and promotional plans.Ensure customer-related documentation is maintained and updated.Follow up on outstanding actions and provide regular status updates to the Key Account Manager.8. Cross-functional CoordinationCoordinate with Marketing, Supply Chain, Finance, Sales Operations, and other relevant functions to support customer requirements.Follow up on agreed actions and ensure timely completion.Support the resolution of operational and commercial issues affecting customer performance.Maintain effective communication between the customer and internal teams.Education:Bachelor’s degree in business administration, Marketing, or related field.Experience:1–3 years of relevant experience in Sales, Key Account Management, E-commerce Management, Customer Management, or FMCG.Experience working with modern trade, retail, Ecommerce, or other key accounts is preferred. FMCG experience is highly preferred.