Salesforce Business Analyst

Role/Job title Salesforce Business AnalystWork Location London, UKRole type Contract InsideIR35Mode of working Hybrid 3 Days/weekDuration of assignment 12 MonthsThe RoleWe are looking for a Senior Business Analyst to join the Assisted Sales product group at Informa, working on the One Informa Lead-to-Cash transformation programme. This is a Squad-level Senior BA role. The role sits in the Assisted Sales product group (within Buying Experience), supporting the Product Lead one of the two Product Managers on squad-level work that could be focusing on a part of the Lead to Cash journey.Your responsibilities:What you will doDiscovery supportYou will support the Product Lead and Product Managers on epic-level Discovery sessions. Discovery in this context means detailed understanding of the business — sales motions, commercial models, exception flows, capability gaps and requirement gathering. Your work will sit around and across Discovery sessions. Specific responsibilities include:Pre-session preparation, including Miro board setup, synthesizing pre-reads, and building structured one-pagers on likely topics and open questionsProviding system walkthroughs and Salesforce demos in stakeholder sessions once familiar with the platform configurationCapturing detailed business requirements and business processesMapping requirements and gaps to system capabilities and maintaining a fit-gap and complexity register.Adding detail and layers to business artefacts produced by upstream commercial teams (e.g. commercial alignment decks, scenarios decks) without duplicating their workWorking with Business Process Analysts during and after Discovery to add Salesforce platform context to business process documentationPost-session synthesis, theme identification, and drafting playback materials for review and refinementMaintaining a consolidated view of open Discovery items, SME inputs, and pending decisions, and chasing these through to closurePulling or coordinating the retrieval of data needed to support Discovery decisions (e.g. open opportunities by product type, user role mapping, brand-level revenue breakdowns) — directly from Salesforce where possible, or via coordination with the relevant teamsSquad level supportYou will also support work that within one of the product squads but will involve lot of cross squad coordination. This includes:Detailed requirements gathering and user story writing - A huge focus of this role would be to synthesize User Stories from details captured from detailed requirement gathering sessions / Discovery sessions with SMEsHelping the squad and Squad’s Product Owner understand and groom the stories.Reviewing the Acceptance Criteria and Test Scripts for each User Story ensuring we have good coverage.Working with Business Process Analysts to ensure all the process documents are captured and maintained.Working with the Change team as needed to review the change materialSupporting the coordination wave coming with UAT, test readiness, and cutover as the programme approaches go-liveRefining SME decks, Discovery playback presentations, hotspot and risk registers, and capability mapsProducing one-pagers, summaries, and decision memos for business / SME audiencesBuilding and maintaining a SharePoint site for the product squad as a living communication and progress-tracking tool - covering product metrics, sprint progress, programme updates, and stakeholder communications (this part of the role will grow as the team matures)Running coordination activities during UK hours that would otherwise be blocked by time zone gaps with the Product Lead and Product ManagerProduct decision-making - direction and decisions remain with the Squad PO (Proxy PO, Product Managers and Product LeadYour ProfileEssential skills/knowledge/experience:Salesforce and integration expertiseSolid working knowledge of Salesforce, particularly Sales Cloud, and integrations with ERP and other downstream systemsFamiliarity with CPQ and ideally some exposure to Revenue Cloud Advanced (RCA)Comfortable giving demos and walkthroughs of Salesforce-based solutions to senior stakeholdersYou don't need to be a technical expert, but you should understand Salesforce solutions that support Lead-to-CashBusiness analysisStrong end-to-end understanding of the Lead-to-Cash domain — this is essentialExperience independently planning and running stakeholder sessionsA clear sense of what is critical vs. nice-to-have, with the ability to ask the right questions to pressure-test business criticalityComfort presenting to and being challenged by senior stakeholders (Business SMEs, Commercial Leads, Finance Leads)Experience producing artefacts such as process flows, fit-gap logs, requirements / hotspot / risk registers, capability maps, and high-level requirements documents (user story writing is a nice-to-have, not required)Strong with data and report-building - you should be able to walk us through a report you conceptualized that drove a decision (how you scoped it, designed it, and built it)Well versed with Jira, Confluence, Miro, Visio, Excel, Sharepoint; Power BI is a plusDesirable skills/knowledge/experience: (As applicable)Experience working across multiple teams and workstreams in complex programmesStrong PowerPoint skills — able to tailor messages and structure decks for different audiences, particularly senior stakeholdersStrong communication and presentation skills where you adjust the messaging based on audience.Clear written communication — one-pagers, summaries, decision memosExperience working in Agile / Scrum teams; understands Scrum ceremonies and rhythmExperience working with product teams, ideally embedded in one previouslyExperience in the events, exhibitions, or sponsorships industry, or familiarity with how these businesses operate commerciallyExposure to SAP or Oracle and Salesforce-to-SAP or Salesforce-to-Oracle integration patterns, particularly around order management and billing handoff