Salesforce CRM Specialist

At Elysian Real Estate, we pride ourselves on delivering a luxury experience in Dubai’s dynamic property market. We are looking for a Salesforce CRM Specialist to enhance our digital infrastructure, streamline operations, and optimize marketing automation. If you have deep expertise in Salesforce CRM, Marketing Cloud, and Pardot, along with a passion for data-driven solutions, we’d love to have you on board.

Key Responsibilities

Oversee and manage Salesforce CRM, ensuring seamless configuration, customization, and optimization.Develop and maintain Salesforce Marketing Cloud, Pardot (Account Engagement), and Sales Cloud integrations to drive lead generation and nurturing.Design and implement automated workflows, reports, and dashboards to enhance sales and marketing performance.Leverage APIs (REST/SOAP), AMPscript, HTML, and SQL to personalize customer engagement and improve automation.Collaborate with marketing, sales, and operations teams to align Salesforce solutions with business goals.Optimize customer journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization to improve conversion rates.Ensure seamless integration of CRM, real estate platforms, and third-party marketing tools for data-driven decision-making.Provide technical support, troubleshooting, and best practices to internal teams.Configure and customize Salesforce Sales Cloud, including objects, fields, page layouts, validation rules, record types, flows and automation. Design and maintain lead assignment, lead rotation, reassignment, SLA, follow-up and escalation processes. Manage CRM integrations with property portals, telephony systems, WhatsApp, websites and other third-party platforms. Monitor integration performance and troubleshoot failed or missing lead/data synchronization. Build and maintain reports and dashboards to monitor lead performance, user activity, SLA compliance, conversion and CRM adoption. Maintain CRM data quality, including duplicate management, validation, mandatory fields and data integrity. Manage user access, roles, profiles, permission sets and system-related user issues. Translate business requirements from Sales, Marketing and Operations into practical Salesforce solutions. Support UAT, testing, deployment and post-release validation for CRM enhancements and integrations. Provide ongoing technical troubleshooting and support for Salesforce users.Qualifications & Skills:Strong expertise in Salesforce CRM, Marketing Cloud, and Pardot (Account Engagement).Experience with real estate CRM integrations, lead automation, and customer engagement strategies.Proficiency in AMPscript, SQL, HTML, CSS, and Apex for advanced automation and personalization.Salesforce certifications (e.g., Marketing Cloud Consultant, Administrator, Developer) are a plus.Analytical mindset with experience in Google Analytics, SEO, and data-driven marketing strategies.Excellent problem-solving, communication, and stakeholder management skills.Ability to work in a fast-paced, tech-driven real estate environment.Strong hands-on experience with Salesforce Sales Cloud administration and configuration.Experience integrating Salesforce with APIs and third-party systems.Why Join Elysian?Work with one of Dubai’s leading luxury real estate firms and shape the future of digital real estate marketing.Innovative, data-driven environment where your expertise will drive real impact.Career growth opportunities in an ambitious and fast-growing company.Collaborative team culture that values creativity and technology.Apply now and be part of Elysian’s success story.