Salesforce Marketing Cloud Specialist

About the Role :We are looking for a mid-level person ( depending on candidate profile ) to join our SFMC Marketing team in Kota. The role requires strong technical expertise (HTML, CSS, SQL, JavaScript/jQuery). Having hands-on knowledge of Marketing automation and CRM tools would be good . The candidate will support campaign execution, data management, and template development while ensuring smooth operations of the Salesforce Marketing Cloud platform.Department : Media & Marketing Work Location: Kota, RajasthanWork Mode: Work from Office (6 Days Working) Designation : Managerial Level ( Actual level as per the Candidate capability and experience) Required Skill Set :● Good Working knowledge of HTML, CSS, JavaScript● Experience of managing data and writing SQL queries● Proficiency in Google Workspace (Sheets, Docs) and MS Office tools (Excel, Word, PowerPoint).● Strong problem-solving skills.● Good written and verbal communication skills.● Exposure to CRM / Martech systems and specifically the Salesforce ecosystem will be a strong plus.Education Qualification : Graduate / Post Graduate (preferably from a technical background: B.Tech, BCA, MCA or equivalent) with relevant skills.Experience :● Minimum 4–5 years of hands-on experience with the above-mentioned technical skill set.● 1–2 years of prior experience working with any CRM / CRM Marketing tool (preferably Salesforce / SFMC) will be an added advantage.Certification : Any authorised certification certificates on CRM tools particularly of Salesforce will be goodKey Responsibilities (KRAs) :● Manage and maintain the Salesforce Marketing Cloud platform, including data integrity, segmentation, and automation.● Create and manage datasets and queries using SQL for campaign targeting and reporting.● Collaborate with zonal marketing teams to plan and execute targeted marketing campaigns.● Develop, test, and maintain email templates (responsive and dynamic).● Create / Support in campaign preparation and execution using Email Studio, Journey Builder, and Automation Studio.● Running different marketing Campaign via Journey/ adhoc ● Preparation of Email / WA / SMS templates for Marketing campaigns● Ensure compliance with best practices in deliverability, data security, and opt-in policies.● Provide reports and insights to optimize campaign performance.● Keep the report of Zonal level Campaign and optimise them as per the budget● Guiding and training to the Zonal team members about SFMC