Section Head - Marketing (Emiratis Only)

Role: Section Head - Marketing Industry: Aviation Location: Sharjah Salary: 30,000 AEDEssential: Emirati + Family Book Work Schedule: 4 days a week

Responsibilities

Develop and oversee the implementation of the marketing strategy, B2B & B2C plans and campaigns in order to increase revenues in collaboration with the Commercial Department.Work closely with the stakeholders in order to market and raise brand awareness whilst ensuring alignment to branding guidelines.Develop and implement marketing campaigns to increase trafficDevelop ‘go to market’ programmes and develop the annual calendar for marketing campaignsGather consumer insights and segment target markets in order to develop targeted marketing plans/campaignsOversee the execution of all marketing activities to ensure these are in line with brand guidelinesEstablish mechanisms to track, monitor and report on the effectiveness of trade / brand marketing plans and activitiesMonitor marketing activities to recognize industry trends and analyze their effectiveness in order to make recommendations for management approvalDrive the development and awareness brand by ensuring a consistent brand image across all customer touchpointsWork closely with the Creative Design team, Events & Exhibitions and Corporate Communications to ensure marketing campaigns are supported as per the requirementsWork with advertising agencies and vendors, to identify budgets and contribute to the preparation of an annual marketing budgetOversee the sales and placement of indoor print and digital advertising, informational displays and signage, and public artEnsures the recency and accuracy of information on the website and social media accounts and contribute to responses to public inquiries and commentsArrange special events, branded spaces, and sponsored areas to drive revenues and to improve experienceDevelop effective pricing strategy to enhance advertising revenueSet and communicate performance expectations to team members and provide coaching to the team to address development areas that will enhance individual and team performanceAdhere to health, safety, environmental and quality management systems, policies, and standards

Qualifications

Bachelor's degree in a relevant disciplineExperience: Minimum of 6 years' experience in a marketing role