Senior Account Manager (B2B Agecy)

W are working with a global independent B2B marketing agency looking for a senior client marketing lead to join its Singapore team.This isn’t a traditional media agency role, nor is it simply account management. They need someone who really understands B2B media, but who can operate much more broadly across a client's marketing agenda — connecting media with creative, content, demand generation and sales enablement.The agency works across the full brand-to-demand journey, so they’re looking for someone comfortable moving between strategic client conversations and the practical realities of getting integrated work delivered. What they needStrong B2B media experience is the non-negotiable. You need to understand how B2B audiences are identified, reached and converted across paid channels.Experience across media strategy, planning and activation, ideally including paid social, search, programmatic and broader integrated channels.Enough breadth to talk credibly about creative, content, ABM/ABX, demand generation and sales enablement — you don't need to be the specialist in everything, but you need to understand how it all connects.A strong client leader. Someone who can get senior marketers around a table, understand the actual commercial problem and marshal the right agency capabilities around it.Comfortable operating in an integrated environment rather than disappearing into a media silo.Ideally experience working with technology, enterprise or other complex B2B clients.Senior Manager through Director level. I'm more interested in the quality and breadth of experience than the title on your LinkedIn profile.The personProbably someone currently sitting in a B2B media agency, integrated B2B agency or the B2B practice of a larger network, who wants a broader remit.You’ll still have media at your core, but you'll be given the opportunity to become much more of a senior client marketing partner rather than simply the person responsible for the media plan.Singapore-based role.If your background is predominantly consumer media, this probably isn't the one. If you've spent the last few years genuinely understanding how media drives B2B growth and can connect that thinking across the wider marketing ecosystem, I’d like to hear from you.