Senior Advertising Strategist

*Remote work arrangements and relocation support for U.S.-based candidates may be considered on a case-by-case basis during the hiring process.Why join Mad?Mad is an independent creative agency based in South Florida, working across branding, campaigns, content, digital experiences, development, production, and emerging technologies. We partner with global brands, ambitious challengers, and emerging businesses to create work that moves people and drives results.At Mad, collaboration, curiosity, and creativity are part of the everyday culture. We believe great ideas come from people who are empowered to experiment, bring fresh perspectives, and push work forward together.What You’ll DoWe are looking for a Senior Advertising Strategist to shape the strategic thinking behind integrated advertising campaigns and help turn business challenges into creative opportunities.You’ll work across the full campaign lifecycle, understanding the client’s business and audience, uncovering consumer and cultural insights, defining the strategic direction, supporting creative briefs, partnering with creative teams as ideas take shape, and evaluating how the work performs in the market.This is a highly collaborative and client-facing role. You’ll work closely with Creative, Account Management, Project Management, Production, and agency leadership to ensure our work is grounded in a strong strategic idea and connects with the right audience across channels.ResponsibilitiesLead strategy development across multiple client accounts, from discovery and research through campaign planning and post-launch analysis.Develop audience insights, competitive analysis, cultural research, and strategic frameworks that inform creative and media direction.Write clear, inspiring, creative briefs that help teams align around a strong strategic direction.Partner closely with Creative Directors and creative teams throughout concept development, helping evaluate ideas against the strategy and strengthen the connection between insight and execution.Develop integrated communication strategies that define how the campaign idea should come to life across channels such as digital, social, video, OOH, experiential, retail, content, and emerging platforms.Participate in campaign planning from initial client brief through creative development, production, launch, optimization, and post-campaign analysis.Present strategic recommendations, campaign thinking, research, and creative rationale directly to clients and senior stakeholders.Lead and facilitate client discovery sessions, strategic workshops, brand exercises, and campaign briefings.Develop brand positioning, messaging frameworks, audience strategies, communication territories, and go-to-market strategies when required.Partner with Account and Creative leadership to identify opportunities to strengthen existing client relationships and expand the agency’s strategic contribution.Play an active strategic role in new business pitches, including research, insight development, pitch narratives, and presentation.Review campaign performance and available data to identify learnings that can inform future creative and strategic decisions.Help elevate strategic thinking across the agency and mentor more junior team members when appropriate.Skills Needed6+ years of strategy experience, with a strong background in advertising, creative, or integrated marketing agencies.Demonstrated experience developing advertising and campaign strategy for consumer-facing brands.A portfolio or case studies showing your strategic contribution to creative campaigns and the thinking behind the work.Strong understanding of how consumer insights, brand strategy, creative strategy, and channel strategy work together.Ability to turn complex research, data, and business challenges into simple, compelling strategic ideas.Strong creative judgment and the ability to collaborate closely with creative teams without prescribing the creative solution.Excellent presentation and storytelling skills, with experience presenting strategic thinking to senior client stakeholders.Experience developing creative briefs and facilitating client workshops, discovery sessions, and strategic presentations.Strong understanding of integrated advertising and how ideas translate across different channels and consumer touchpoints.Comfortable managing strategy across multiple accounts and assignments in a fast-paced agency environment.Experience with research and insights platforms such as GWI, Mintel, Kantar, or similar tools is a plus.Curious about culture, consumers, technology, media, and how people interact with brands.Nice to HaveExperience with consumer brands, telecom, retail, lifestyle, entertainment, or technology.Experience working on large integrated campaigns across multiple channels and deliverables.Experience contributing strategically to new business pitches.Familiarity with social listening, trend forecasting, audience segmentation, or cultural intelligence methodologies.