Senior Analyst, Advertising Insights & Strategy

Location: Remote US, NYC preferredAbout MediaRadarMediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage.

Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.Role OverviewThe Senior Analyst, Advertising Insights & Strategy serves as a key strategic partner to a high-value, enterprise-level financial client. This role combines hands-on data analysis with client-facing advisory work to deliver advanced advertising analytics, competitive intelligence, and macro-level market insights. Rather than focusing solely on media metrics, this analyst brings a broader market intelligence perspective, helping the client understand the consumer landscape, audience behavior, and macro trends that shape media investment. By bridging the gap between audience research and strategic execution, they ensure insights are translated into meaningful business outcomes.RequirementsResponsibilities includeAnalytics & Insights (≈60%)Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectivesConduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sourcesCustomize, normalize, and transform complex datasets to align with clients' market perspectives, producing clear narratives and actionable insightsDesign, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-makingEnsure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepanciesClient Engagement & Consulting (≈40%)Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams. Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagementLead presentations and consultation sessions to deliver insightsPartner with account and product teams to communicate client feedback and influence roadmap prioritiesPartner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each projectQualificationsBachelor's degree in Marketing, Business Analytics, Media/Communications, or a related field3-5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligenceStrong command of advertising metrics and media performance analyticsProficiency with ad intelligence and data visualization toolsExcellent communication skills with the ability to lead client conversations and present to senior stakeholdersHigh attention to detail, structured problem-solving approach, and ability to manage multiple prioritiesPreferred Skills & ExperienceDeep Financial Sector Expertise: Proven experience working with large-scale enterprise clients in the financial services space, with a strong, hands-on understanding of complex financial products (e.g., Business Banking, Credit Cards, Wealth Management) and a working familiarity with adjacent high-value sectors like TelecomMarket Research & Intelligence Background: Ideally coming from a major market research firm, audience measurement company, or martech environment, with a proven track record of synthesizing macro-level consumer insights, audience acquisition trends, and competitive landscape analysisMacro-Perspective Advisory: Ability to go beyond standard advertising and media metrics to advise client stakeholders on the broader consumer environment—answering the "why" behind audience behaviors and guiding client strategies based on macroeconomic and audience shiftsBenefitsIn addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:Medical, Dental & Vision Insurance401k with Company MatchFlexible PTOCommuter BenefitsGym DiscountsSummer FridaysAt MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at careers@mediaradar.com .We're excited to meet people who share our values and want to build the future with us!