Senior Analyst, Marketing Analytics

WHY NEW ENGEN?At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.What You'll DoSupport Measurement Strategy and Drive Day-to-Day ExecutionKey contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.Design Testing Roadmaps and MethodologiesDevelop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.Translate Data into Business ImpactSynthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.Partner Cross-FunctionallyWork closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.Build and Scale Measurement FrameworksContribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.What You Bring5+ years in analytics, measurement, or a closely adjacent fieldHands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysisScripting ability in Python or R is preferred with a working knowledge of SQLFamiliarity with Tableau and/or other BI toolsWeb analytics or full-funnel user journey experience is a plusUnderstanding of e-commerce measurement frameworks and incrementality conceptsStrong communicator and comfortable presenting to clients and working across media, strategy, and data teamsWorking knowledge of building and working with AI at an enterprise level is a plusAgency or consulting experienceDeep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performanceBuilder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what”Location: Hybrid in Seattle or New York City (2x/week in office) preferred; open to remote candidates based in Denver.Perks & BenefitsRemote or hybrid work environment with flexible hoursUnlimited PTO + company holidaysComprehensive medical, dental, vision, and disability coverageLife & AD&D insurance401(k) with company matchPaid parental leave & family supportPet care perks & insuranceLearning & career development programsCommuter & transit benefitsExclusive employee discountsSalary Range: $95,000-$105,000 USD annualCompensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and WisconsinLet’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.Important Notice About Job OpeningsPlease be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain.If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.