Senior Brand Designer / Design Lead

About the RoleFundingPips is looking for a Senior Brand Designer / Design Lead to lead the visual direction of FundingPips, manage the quality and development of our design team, and build new brands and visual identities from the ground up.This is not simply an executional design role.We are looking for someone who can take a business idea, product or brand with no existing visual identity and transform it into a complete, commercially relevant brand system — from initial creative direction and visual territory through to identity, typography, colour systems, graphic language, guidelines and rollout.The role also requires a strong understanding of e-commerce and conversion-focused design. The successful candidate should understand how creative decisions influence customer behaviour across landing pages, product pages, checkout journeys, promotional campaigns and paid advertising.Alongside developing new brands, this person will own and evolve the FundingPips visual identity, ensuring everything we produce is distinctive, consistent and commercially effective.The role requires someone equally comfortable thinking strategically, directing other designers and remaining hands-on when required.

Key Responsibilities

Brand Creation & DevelopmentDevelop complete brands and visual identities from scratch.Translate business strategy, audience positioning and brand personality into a clear visual direction.Conduct visual research, competitor analysis and category mapping before developing new identities.Develop moodboards, visual territories and creative concepts during the early stages of brand development.Create complete identity systems including: Logos and brand marks Typography systems Colour palettes Graphic language Iconography Image and photography direction Illustration styles Motion principles Social media identity Digital design systemsBuild comprehensive brand guidelines that allow internal and external teams to consistently execute the identity.Develop scalable design systems that can work across digital, social, advertising, product, events and offline environments.Lead the rollout of new brands from initial concept through to launch.Ensure new brands have their own identity while remaining strategically appropriate within the wider company or group portfolio.Brand & Creative DirectionOwn and continuously evolve the FundingPips visual identity.Translate marketing strategies and campaign concepts into strong visual directions.Develop campaign identities rather than treating individual assets as isolated designs.Maintain consistency across social media, website, email, advertising, events, affiliates, partnerships and product marketing.Build and maintain scalable brand guidelines, visual systems, templates and design libraries.Protect brand quality while continuously pushing the visual identity forward.Identify opportunities to make FundingPips more distinctive, culturally relevant and recognisable within the trading industry.E-Commerce & Conversion-Focused DesignApply strong e-commerce and conversion-rate optimisation principles across customer-facing creative.Design with both brand impact and commercial performance in mind.Understand how visual hierarchy, messaging, layout, colour, trust signals and calls-to-action influence customer behaviour.Collaborate with Growth, Performance Marketing, Content and Product teams to improve conversion across: Landing pages Product and pricing pages Promotional pages Checkout journeys Campaign pages Email campaigns Paid advertisingDevelop clear visual journeys that guide users toward key actions such as product selection, registration and purchase.Ensure promotional offers, pricing, discounts, product benefits and key USPs are communicated clearly and effectively.Create and oversee creative variations for A/B testing and conversion experiments.Analyse creative performance data including CTR, conversion rate, engagement and other relevant metrics to improve future design decisions.Work closely with Performance Marketing to identify which creative formats, messaging hierarchies and visual approaches drive stronger acquisition.Balance urgency and promotional messaging with long-term brand credibility.Identify and reduce visual friction within customer purchase journeys.Ensure mobile-first design principles are considered across high-conversion pages and campaign assets.Understand how design contributes not only to awareness but to revenue, customer acquisition and retention.Design Team LeadershipLead the FundingPips design team and establish a high creative standard across the department.Provide creative direction to graphic, motion and digital designers.Review work before publication and provide clear, actionable feedback.Mentor designers and support their technical and creative development.Assign and prioritise design work alongside Content and Marketing leadership.Establish design workflows, quality-control processes and best practices.Ensure designers understand the strategy and objective behind their work rather than simply executing briefs.Develop commercial awareness within the design team, ensuring designers understand how their work contributes to marketing and business performance.Improve creative efficiency without reducing quality.Support hiring decisions and identify capability gaps within the design team.Campaign DevelopmentPartner with Content and Marketing leadership from the earliest stages of campaign development.Create visual concepts for product launches, promotions, competitions, giveaways and major brand campaigns.Develop key visuals that can scale across multiple channels and formats.Ensure campaign identities translate effectively across organic social, paid media, video, email, web and offline activations.Build campaign creative around clear messaging hierarchy, product USPs and customer actions.Collaborate closely with videographers, editors, content creators, motion designers and copywriters to create cohesive campaigns.Consider both brand objectives and conversion objectives when developing campaign creative.Digital & SocialMaintain a strong understanding of modern digital and social-first design.Lead creative direction across Instagram, X, TikTok, YouTube, Discord and other digital channels.Understand how visual design contributes to attention, engagement, conversion and brand perception.Collaborate with Performance Marketing on advertising creatives and creative testing.Develop variations and iterations based on performance rather than treating creative as a one-time deliverable.Use performance insights and audience behaviour to inform future creative direction.Creative InnovationMonitor developments in branding, design, e-commerce, technology, digital culture and social media.Introduce new visual formats and creative approaches instead of relying exclusively on existing templates.Explore AI and emerging design technologies where they can improve creative development and production.Monitor high-performing digital and e-commerce brands outside of the trading industry for inspiration and best practices.Help FundingPips establish a visual standard that leads the category rather than follows competitors.Experience & Requirements6–8+ years of professional brand and graphic design experience.2–3+ years in a Senior, Lead or Art Direction capacity.Demonstrable experience developing at least one significant brand identity from initial concept through to launch.A portfolio containing strong examples of end-to-end brand creation, not only campaign or social media design.Demonstrable experience working on commercial, e-commerce or conversion-focused design projects.Experience designing high-performing landing pages, campaigns, promotional experiences or digital customer journeys.Strong understanding of conversion principles, visual hierarchy, CTA placement, customer behaviour and digital UX fundamentals.Experience working with creative testing, A/B testing or performance-led design optimisation.Experience creating brand guidelines and scalable visual identity systems.Demonstrable experience leading designers or providing creative direction to a multidisciplinary design team.Exceptional understanding of typography, composition, colour, hierarchy and visual storytelling.Strong understanding of brand architecture and how visual systems scale across multiple touchpoints.Strong experience designing for digital and social platforms.Ability to move from strategic thinking and concept development into detailed execution.Expert knowledge of Adobe Creative Suite.Strong knowledge of Figma and collaborative digital design workflows.Understanding of motion design and motion identity principles.Comfortable working within a fast-paced environment with multiple simultaneous projects and launches.Strong presentation and communication skills.Ability to explain and defend creative decisions based on strategy, audience, performance and business objectives.Portfolio RequirementCandidates should be able to demonstrate projects where they were responsible for taking a brand from brief to identity to implementation.Candidates should also demonstrate work where design contributed directly to a commercial or conversion objective.