Senior Brand Manager

About iSHAKEiSHAKE is building a fitness & hydration brand from India for the world. With strong in-house manufacturing, a growing product portfolio and established B2B distribution, our next phase is to build a powerful consumer brand across D2C, marketplaces, quick commerce, retail and international markets.The RoleWe are looking for a Senior Brand Manager who can take ownership of building and scaling the iSHAKE brand.Key Responsibilities• Brand strategy, positioning & communication• Product positioning, naming & storytelling• Packaging & creative direction• New product launches & go-to-market strategy• Consumer, category & competitor insights• Brand presence across D2C, Amazon, Flipkart & Quick Commerce• Influencer, creator & brand collaborations• Work closely with product development, manufacturing & sales• Identify and build the right D2C/performance marketing capability — in-house or through specialist partnersIMPORTANT: This is not a Social Media Manager, Influencer Marketing or Creative/Advertising role. We are specifically looking for candidates with hands-on experience building and scaling a consumer product brand. Candidates with only agency, creative, social media or influencer marketing experience may not be suitable for this position.Who We’re Looking For• 5–8 years of experience in Brand Management / Consumer Marketing• Must have direct experience working with a consumer product/D2C brand, with measurable business outcomes such as revenue growth, marketplace growth, successful product launches or category growth.• Experience in a consumer product company (FMCG, D2C, fitness, sports, wellness, nutrition, personal care or consumer accessories) is strongly preferred.• Proven experience in building, launching and scaling consumer products with measurable commercial results.• Strong hands-on understanding of D2C, Amazon, Flipkart, Quick Commerce and digital marketing, with the ability to track growth metrics and manage performance marketing specialists or agencies.Location: Delhi (Hybrid)Pan-India candidates are welcome; periodic travel to Delhi will be required.CTC: ₹12–18 LPA + Performance IncentivesOpen to higher compensation for an exceptional candidate with a proven track record.We’re looking for a brand builder, not just a campaign manager.