Senior Brand Manager

Connect APAC are partnering with one of Australia's most successful and well-known consumer health companies in the search for a Senior Brand ManagerYou will have true end-to-end ownership on one of their leading brands across their portfilio, reporting directly into SLT.The businessOur client is on of Australia's leading consumer health companies. Its portfolio includes some of the most well-known vitamin, supplement and natural health brands in the country, sold through pharmacy, grocery and online.It's innovation led, entrepreneurial and quick to market. Ideas get acted on, and you'll see the impact of your work in market.The roleThis is a hands on and strategic Senior Brand Manager role with full accountability for brand strategy, NPD and A&P. You'll own the brand's direction from insight through to launch, with a strong focus on media and digital activation. You'll work closely with Sales, Supply Chain, the in-house Graphics Studio, Digital Marketing and senior leadership.What you'll doSet and drive the strategic direction of your brand, and find new opportunities for growthLead NPD from concept to launch, managing the full project timeline across internal teams and suppliersOwn the A&P budget, including media planning and activations across digital, TV and printWork with the media agency to plan, run and optimise campaignsHit profit targets, and build and execute plans to grow marginKeep the brand competitive through the marketing mix: product, pricing, promotion and placementBrief, train and engage the sales team so they can sell the brand well to pharmacy and retail buyersRepresent the brand at trade shows and industry eventsUse market data, research and segment insights to inform decisionsAbout youExperience in FMCG and/or Pharmacy/OTCIdeally operating at a Senior Brand Manager level, or a Brand Manager ready for their next stepProven NPD experience with strong project management skillsExperience managing budgets and forecastingA track record of developing and running marketing and advertising campaigns, including TV, print and digitalConfident using market data, research and category insightsHighly organised and accurate, and able to hit deadlines in a fast-moving environmentStrong communicator who builds good relationships internally and externallyA self-starter who works well autonomously and wants to grow a portfolioA degree in Marketing, Business or a related fieldWhy apply?Full ownership and autonomy to drive a well-known Australian brandReal influence in a business where decisions happen quicklyBroad exposure across sales, supply, digital and creativeOpportunities to progress either upwards into more senior marketing roles, or cross-functionally