Senior Brand Manager, Injectable Aesthetics

Core MissionAct as the key liaison between Marketing, Customer Training & Education and Sales to ensure effective execution of brand strategies, aligning commercial activities with product and brand development plans to achieve business objectives.ResponsibilitiesLead the development and execution of the brand strategy, annual marketing plan, and product lifecycle management to drive sustainable business growth and achieve financial objectives.Own the brand P&L by managing sales, market share, profitability, marketing investment, and overall brand performance against agreed business targets.Develop and implement integrated go-to-market strategies for new product launches, line extensions, and key marketing initiatives, ensuring alignment with global and regional brand strategies.Partner with Sales, Medical Affairs, Commercial Excellence, Market Access, Regulatory, Supply Chain, and other cross-functional teams to translate brand strategy into effective commercial execution.Drive customer-centric marketing strategies based on deep understanding of market trends, customer insights, competitive intelligence, and evolving aesthetic industry dynamics.Lead portfolio strategy by identifying growth opportunities, optimizing product mix, pricing, promotional strategy, and customer segmentation.Monitor brand performance, business KPIs, competitive activities, and market dynamics to identify opportunities, mitigate risks, and recommend strategic actions.Develop integrated omnichannel marketing strategies across digital and offline platforms to strengthen brand awareness, customer engagement, and brand equity.Lead the development and implementation of the brand’s digital ecosystem, including website, SEO, social media, e-commerce, and other relevant digital touchpoints, to strengthen brand visibility, customer engagement, and business growth.Drive the development and optimization of the brand website, including website strategy, content, user experience, customer journey, and ongoing performance improvements.Develop and implement SEO strategies to improve website visibility, organic search rankings, relevant traffic, and customer engagement.Partner with internal stakeholders and external digital agencies to build, manage, and optimize the digital ecosystem, including website, SEO, content, social media, and other digital initiatives.Use digital analytics, customer insights, and performance data to identify opportunities and continuously optimize digital engagement, website performance, and customer experience.Identify and implement emerging digital tools, technologies, and customer engagement approaches to strengthen the brand’s digital presence and accelerate business growth.Lead the development of promotional campaigns, marketing communications, educational programs, and customer engagement initiatives while ensuring compliance with company policies and industry regulations.Collaborate with regional and global teams to localize global brand strategies and ensure successful implementation within the local market.Manage relationships with external agencies, key opinion leaders (KOLs), professional associations, and strategic partners to maximize brand impact.Lead forecasting, demand planning, and inventory alignment with Supply Chain to ensure product availability and support commercial objectives.Manage the assigned marketing budget effectively, ensuring optimal return on investment (ROI) and efficient resource allocation.Develop and deliver compelling business cases, strategic recommendations, and performance updates to senior leadership through regular business reviews.Lead product launches by coordinating cross-functional launch readiness, execution excellence, and post-launch performance evaluation.Ensure all marketing activities comply with internal governance, legal, regulatory, and industry compliance requirements.Provide strategic product, market, and competitive insights to support commercial teams and strengthen customer engagement.Build organizational capability by coaching the sales organization on brand strategy, customer value proposition, and scientific communication while partnering with the Training team to enhance commercial excellence.Represent the company at scientific meetings, congresses, industry conferences, and professional events to strengthen brand reputation and identify emerging market opportunities.Drive continuous improvement and innovation by introducing new marketing approaches, customer engagement models, and digital initiatives to accelerate business growth.Profile RequirementsBachelor's degree in Pharmacy, Pharmaceutical Sciences, Life Sciences, Marketing, Business Administration, or a related field. An MBA or Master's degree in Marketing or Business Administration is highly preferred.Minimum of 8 – 10 years of progressive experience in Brand Management, Marketing, or Commercial roles within the pharmaceutical, medical device, aesthetics, or FMCG industry, including at least 3–5 years in a senior brand management or leadership role.Proven experience in developing and executing successful brand strategies, product launches, and integrated marketing campaigns with measurable business outcomes.Strong commercial acumen with demonstrated experience in brand P&L management, forecasting, budgeting, pricing strategy, and business planning.Experience leading cross-functional teams and influencing senior stakeholders across Sales, Medical Affairs, Regulatory, Market Access, Supply Chain, and Regional/Global organizations.Strong understanding of omnichannel marketing, digital engagement, customer experience, social media strategy, and data-driven marketing to drive customer engagement and business growth.