Senior Brand Manager - Saudi Arabia

Who We Aremoomoo is an investment platform of Futu Holdings (Nasdaq: FUTU) — a technology-driven brokerage serving millions of retail investors across the Hongkong, US, Singapore, Malaysia, Australia, New Zealand, Japan and Canada. As we enter the Saudi Arabian market, we are not simply localizing a product. We are building a brand from the ground up in one of the world's fastest-growing capital markets, backed by Vision 2030's ambition to raise Saudi retail investor participation.This is a rare opportunity to be the person who defines what moomoo means to Saudi investors — before anyone else does.The RoleWe are looking for a Senior Brand Manager who operates at the intersection of long-term brand building and commercial growth.You will be moomoo's brand architect in Saudi Arabia — owning the positioning, the narrative, the visual identity, and the cultural credibility that converts brand awareness into investor trust, and investor trust into business results.The right person holds two things simultaneously: the patience to build a brand that compounds over years, and the urgency to make this quarter's numbers move. Preferably — you are an investor yourself. You understand what it feels like to open a brokerage account for the first time, to watch a position move, to make a decision under uncertainty. What You Will OwnBrand Positioning & User MindsetDefine moomoo's brand positioning in the Saudi market — who we are for, what we stand for, and why that matters to a Saudi investorBuild a deep, empathetic understanding of Saudi retail investors: their financial aspirations, media habits, trust signals, and cultural reference pointsTranslate moomoo's product strengths into a locally resonant brand promise, in both Arabic and EnglishBrand-Growth IntegrationPartner with Growth, Product, and Business Development to ensure brand strategy directly supports user acquisition, activation, and retention goalsSet and own brand KPIs (awareness, recall, share of voice, brand equity) alongside commercial KPIs — accountable to bothIdentify where brand investment creates the highest commercial leverage; make the case for resource prioritization with dataBrand Asset Management & ConsistencyEstablish and govern moomoo's Saudi brand identity system: tone of voice, visual standards, content principles — in Arabic and EnglishEnsure brand consistency across every touchpoint: app, social, OOH, PR, partnerships, events, and customer communicationsContent Judgment & Integrated MarketingLead integrated brand campaigns with a strong editorial and aesthetic point of viewCommission and direct creative output (copy, design, video) — you don't need to produce it, but you need to know when it's right and when it's notOversee localization of global campaigns to ensure cultural authenticity, not just translationInvestor Empathy & Financial CommunicationDeeply understand the psychology of Saudi retail investors — first-time investors, young professionals, active tradersTranslate complex financial products into compelling, accessible brand narratives that build confidence, not confusionEnsure all brand communications reflect Islamic finance principles and CMA regulatory requirementsCross-Cultural Collaboration & Organizational DriveWork closely with moomoo's regional and global teams based in Singapore, Hong Kong, and China — bridging local market insight with global brand directionNavigate the fast-moving, iterative decision-making culture typical of Chinese internet companies: responsive communication, short feedback loops, high execution velocityManage external agencies, creative partners, and media vendors; hold them to brand standards and timelinesBuild and lead the local brand team as the Saudi operation scalesRequirementsWho You Areo   Saudi national · Native Arabic speaker · Professional-level English (written and spoken)o   5+ years in brand management, marketing strategy, or integrated communicationso   Background in financial services, fintech, or a high-trust consumer brand — investment product experience is a strong advantageo   Active investor yourself, with personal experience in equities — US stock market familiarity strongly preferred. You don't just market to investors; you think like one.·       Your working styleo   You have worked in or closely with a Chinese technology or internet company — this will be a strong advantage. You understand the pace, the communication directness, the expectation of fast iteration, and the ambition.o   You are energized, not frustrated, by the dynamic between a fast-moving HQ and a market-building local team.o   Low ego. You care more about the brand winning than about being credited for the win. You take feedback well and give it clearly.o   Lifelong learner. The investment industry, the Saudi market, and the competitive landscape are all moving fast. You read, you stay curious, you update your views when the evidence changes.·       Hard Skillso   Brand strategy and positioning developmento   Consumer and competitive insight generationo   Content and visual quality judgment — you brief creatives precisely and give decisive feedbacko   Brand asset governance and identity managemento   Channel fluency: social, digital, OOH, PR, events, influencero   Financial and product literacy sufficient to review investment-related content with accuracy·       Soft Skills & Mindseto   Long-term brand conviction paired with short-term commercial accountabilityo   Strong aesthetic sensibility with a clear point of viewo   Cross-functional influence without formal authorityo   Structured thinker who moves fast without losing brand coherenceo   Comfortable with ambiguity, limited resources, and high-stakes decisions in a market-entry environment·       Local Market Knowledgeo   Fluency in the Saudi media landscape: platforms, key voices, cultural calendar, regulatory environmento   Familiarity with CMA and SAMA guidelines as they relate to financial marketingo   Understanding of Vision 2030's capital market agenda and how it shapes consumer financial behaviorBenefitsPrivate Health InsurancePension PlanPaid Time OffTraining & DevelopmentPerformance Bonus