Senior Broadcast & Media Solutions Product Manager (B2B)

Location: UAEExperience: 12–16 yearsFunction: Product Marketing / Enterprise SolutionsJob PurposeThe Senior Broadcast & Media Solutions Product Manager will lead the strategy, development, commercialisation, and end-to-end lifecycle management of enterprise broadcast, IPTV, video, content, and managed media solutions for large private-sector and government customers in the UAE.The role is responsible for identifying market opportunities, developing commercially viable solutions, launching new services, and driving portfolio performance against revenue, adoption, profitability, and customer-satisfaction targets.The successful candidate must combine strong commercial product-management capabilities with deep knowledge of broadcast and media-distribution technologies, including IP-based broadcasting, live-event streaming, cloud media delivery, managed video distribution, cloud playout, content partnerships, and media security.Key ResponsibilitiesProduct Strategy and Portfolio ManagementDevelop and execute the product strategy and roadmap for B2B broadcast, IPTV, video, content, and managed media solutions.Take end-to-end ownership of the product lifecycle, from market research and concept development through launch, growth, enhancement, and retirement. Design broadcast and media solutions for large enterprises, government entities, media organisations, and other strategic business segments.Identify new growth opportunities based on market developments, emerging technologies, customer needs, and competitor activity.Develop new services in areas such as IP-based broadcasting, cloud media delivery, live-event streaming, managed video distribution, cloud playout, and secure content delivery.Manage existing products, enhancements, services, and solutions to maintain their competitiveness and commercial relevance.Define and maintain product policies, procedures, business rules, service guidelines, and governance requirements.Product Development and InnovationTranslate customer and market requirements into clear product concepts, specifications, business requirements, and service propositions.Coordinate with product development, technology, engineering, operations, and vendor teams to ensure the successful design and deployment of broadcast solutions.Lead product-development activities with OEMs, media technology providers, content partners, carriers, and managed-service providers.Evaluate emerging broadcast and media-distribution technologies and determine their commercial relevance to the UAE enterprise market.Drive innovation across the broadcast and media solutions portfolio while ensuring technical feasibility and commercial viability.Maintain up-to-date knowledge of the evolution of broadcast, video, content-delivery, and media-security technologies.Commercial and Financial ManagementPrepare business cases, pricing models, revenue models, commercial propositions, and investment recommendations for new and existing services.Lead annual budget planning, forecasting, revenue target setting, and performance monitoring for the broadcast portfolio.Analyse revenue, profitability, adoption, usage, customer activity, and other business KPIs.Take corrective action when product performance falls below agreed commercial or operational targets.Monitor customer churn and develop proactive retention, upselling, and portfolio-growth initiatives.Ensure that products deliver targeted revenue, volume, profitability, and customer-value objectives.Customer and Market ManagementMaintain a customer-focused approach throughout product design, development, launch, and enhancement.Work closely with enterprise customers to understand their broadcast, content, video-distribution, and managed media requirements.Analyse the customer base, define microsegments, and create targeted propositions for specific industries and customer groups.Gather timely customer feedback and translate it into product enhancements and service improvements.Conduct market intelligence, competitor analysis, pricing assessment, and technology benchmarking.Ensure that the portfolio maintains a strong competitive position within the UAE enterprise market.Go-to-Market and Sales EnablementDevelop go-to-market strategies, value propositions, product positioning, launch plans, and sales-enablement materials.Support Solution Architects and sales teams in developing customer-specific broadcast and media solutions.Participate in strategic customer engagements, solution workshops, presentations, and commercial discussions.Train sales, presales, operations, and customer-facing teams on newly launched products and enhancements.Clearly communicate product capabilities, commercial value, competitive advantages, and target customer segments.Support cross-functional teams in achieving revenue, sales, adoption, and customer-satisfaction KPIs.Performance and Stakeholder ManagementDefine and monitor product, customer, financial, operational, and service-quality KPIs.Prepare regular management reports, business reviews, forecasts, and presentations on portfolio performance and key initiatives.Manage relationships across sales, marketing, technology, product development, finance, legal, operations, and customer-support functions.Coordinate effectively with external technology vendors, OEM partners, content providers, carriers, and media organisations.Lead initiatives within a matrix environment and establish clear ownership despite changing priorities or ambiguity. Manage multiple priorities and deliver high-quality outputs within demanding deadlines.Required Experience12–16 years of relevant experience in enterprise product management, product marketing, solution marketing, or portfolio management.Significant direct experience within broadcast, media distribution, IPTV, managed media services, video solutions, TV content, or content partnerships.Proven experience managing B2B products or solutions for large enterprises, government organisations, media companies, or strategic customers.Demonstrated ownership of the complete product lifecycle, from concept and business case through launch, commercial growth, and retirement.Strong experience developing business cases, pricing structures, revenue models, budgets, forecasts, and go-to-market plans.Proven ability to manage revenue, adoption, profitability, customer satisfaction, and churn KPIs.Experience working with sales, presales, Solution Architects, engineering teams, vendors, and enterprise customers.Technical and Industry KnowledgeThe successful candidate should have strong knowledge of:Enterprise broadcast and professional media solutionsIPTV and enterprise television servicesIP-based broadcastingUnicast and multicast media technologiesLive-event streamingManaged video and media-distribution servicesCloud-based media deliveryCloud playout solutionsVideo contribution and distributionContent-delivery networksBroadcast workflows and media operationsAdvanced media and content securityOTT and multiscreen video deliveryBroadcast service assurance and performance managementEmerging media-distribution technologiesFamiliarity with solutions or services from providers such as Lumen, Tata Communications, Telstra, leading cloud platforms, broadcast OEMs, and media technology providers is highly desirable.Education and CertificationsBachelor’s degree in Telecommunications, Engineering, Information Technology, Media Technology, or a related discipline.MBA with a specialisation in Marketing, Strategy, or a related business discipline is preferred.Professional training or certification in product lifecycle management, product management, or product marketing is advantageous.Core CompetenciesProduct strategy and lifecycle managementEnterprise product and solution marketingBroadcast and media-industry expertiseCommercial and financial acumenBusiness-case and revenue-model developmentCustomer-value managementMarket intelligence and competitor analysisAnalytical thinking and problem-solvingInnovation and emerging-technology assessmentStakeholder and vendor managementCross-functional leadershipCustomer-focused product developmentExecutive communication and presentationAbility to operate effectively within a matrix environmentStrong decision-making and delivery under pressureTools Advanced proficiency in Microsoft Excel and PowerPointStrong experience preparing executive presentations and commercial modelsProficiency in think-cell is highly desirable