Senior Campaign Management Specialist

Job SummaryWe are seeking a highly analytical, meticulous, and experienced Senior Campaign Management Specialist based in Dubai to join our global digital operations team. Coming from a digital publisher background, you will take the lead in the end-to-end execution, pacing, and advanced optimization of digital advertising campaigns, with a heavy emphasis on Paid Social Media.While you will manage direct-sold display inventory via Google Ad Manager (GAM), your primary focus will be navigating complex social ecosystems to drive audience extension and fulfill strict client KPIs. Working strategically with Sales and Digital Media Strategists, you will ensure flawless budget pacing, rigorous A/B testing, and actionable performance reporting using Google Workspace tools.Key ResponsibilitiesAdvanced Paid Social Management (Core Focus): Lead the hands-on setup, audience targeting, creative implementation, and continuous optimization across Meta (Facebook & Instagram), X (Twitter), LinkedIn, and Pinterest. Act as the internal expert on social algorithms, bidding strategies, and platform best practices.Meticulous Pacing & KPI Fulfillment: Closely monitor daily spend trajectories and performance metrics across all active campaigns. Proactively implement optimizations to hit aggressive client KPIs (engagement rates, CPA, CTR, viewability) without over/underspending.Data Analysis & Strategic Reporting: Utilize advanced Google Sheets capabilities (Pivot tables, VLOOKUP/XLOOKUP, QUERY functions, logical formulas) to process high volumes of raw campaign data. Translate complex metrics (impressions, clicks, page views) into clear, actionable insights for internal stakeholders and clients.Display Trafficking & Ad Serving: Set up and manage digital display campaigns using Google Ad Manager (GAM). Oversee inventory forecasting, tracking, and daily delivery to ensure booked impressions are fulfilled efficiently within the publisher ecosystem.Cross-Departmental Leadership: Act as a strategic advisor to local and global Sales and Digital Media Strategist teams. Provide technical feasibility checks during the pre-sale phase, recommend optimal media mixes, and deliver deep post-campaign analysis.Advanced Quality Assurance (QA) & Troubleshooting: Conduct rigorous pre-launch QA on tracking URLs, UTM parameters, and platform pixels. Autonomously troubleshoot tracking discrepancies and creative rejections across both social platforms and GAM.Required Qualifications & SkillsSenior-Level Experience: 3+ years of proven experience in ad operations, performance marketing, or digital campaign management, with a previous experience dedicated to Paid Social execution.Publisher Background: Previous experience working within a digital publisher, media owner, or highly complex media environment.Social Platform Mastery: Expert-level, hands-on experience running high-budget campaigns natively in Meta Ads Manager, X Ads Manager, LinkedIn Campaign Manager, and Pinterest Business Manager.Google Workspace Proficiency: Advanced technical skills in Google Sheets for data manipulation, dashboard creation, and performance tracking.Ad Server Knowledge: Solid hands-on experience trafficking and managing display inventory in Google Ad Manager (GAM).Extreme Attention to Detail: A highly analytical, data-driven mindset with impeccable accuracy in campaign setup, budget management, and data interpretation.Interpersonal & Communication Skills: Excellent verbal and written English. Proven ability to confidently communicate technical concepts to non-technical teams and collaborate seamlessly across USA and EMEA time zones.