Senior Channel Marketing Specialist (Retail Development)

About the RoleWe are looking for a hands-on Senior Channel Marketing Specialist to drive the retail development and permanent in-store presence of ASUS ExpertBook within consumer retail channels.You will work closely with Sales, Product Marketing, Brand Marketing, Retail Marketing, Digital Marketing, Design, vendors and regional/global teams to develop retail spaces, merchandising standards and channel initiatives that improve ExpertBook visibility and business performance. JD - (2026) Channel Marketing S…This role is ideal for someone who is strong in project ownership, retail execution and cross-functional coordination, and is comfortable managing multiple retail-development projects independently.ResponsibilitiesDevelop channel expansion and retail-development plans for ASUS commercial notebook products.Manage concept-store, permanent fixture and retail-development projects from initial brief through completion.Review store layouts, submission drawings, specifications and implementation requirements, and coordinate required approvals.Develop and maintain merchandising guidelines, planograms and product-placement standards across retail stores.Manage POSM and permanent retail assets including planning, production, inventory, allocation, deployment and replenishment.Conduct or coordinate store audits and follow up on merchandising or compliance gaps.Track retail performance including store coverage, product visibility, project status, sell-out and other relevant retail indicators.Manage project schedules, vendors, budgets, documentation and project handoffs.Work closely with internal teams, retail partners, vendors and regional/global stakeholders to ensure timely and high-quality execution.Identify project risks, delays or compliance issues and escalate appropriately with recommended actions.RequirementsDiploma or Degree in Marketing, Business Administration, Retail Management, Project Management or a related field.Minimum 3 years of experience in Channel Marketing, Retail Marketing, Retail Development, Visual Merchandising, Trade Marketing or a related role.Hands-on experience with retail projects, store layouts, permanent fixtures, planograms, POSM or merchandising standards.Comfortable reviewing layouts and technical-submission documents and coordinating with vendors and relevant stakeholders.Strong project-management, organizational and problem-solving skills with the ability to manage multiple projects simultaneously.Comfortable working with budgets, inventory data, project trackers, store-audit findings and performance reports.Strong stakeholder-management skills and able to work effectively across multiple departments and external partners.Proactive, detail-oriented and able to take ownership and work independently.Strong interest in IT products and business technology.Good command of spoken and written English and Bahasa Malaysia; Mandarin is an added advantage.Willing to travel regularly to partner stores across Malaysia, including East Malaysia.Why Join UsShape how ASUS commercial notebooks are presented and expanded across consumer retail channels.Work with local, regional and global stakeholders on visible retail-development projects.Build hands-on experience in store development, merchandising governance, retail analytics and channel expansion.