Senior Content Strategist

Key ResponsibilitiesConceptualize ideas designed specifically for the mechanics, language, and pacing of short-form video platforms.Draft creative directions that empower creators and influencers to execute authentically.Review closely and refine creator scripts, hooks, visual storylines, and narrative arcs to optimize viewer retention and conversion.Analyze content-performance metrics, watch-time, hook retention rates, and engagement data to continuously refine future campaigns.Translate complex client briefs into distinct, highly original content that is able to cut through feed clutter.Uncover nuance in Filipino consumer tensions, subcultures, and local humor to make brand messaging culturally relevant and relatable.