Senior Copywriter & LinkedIn Personal Brand Strategist — Dubai

We’re a profitable, fast-scaling ecommerce business doing approximately USD $5M per month in revenue, and we’re hiring an exceptional copywriter to shape how our founder, company and products are presented to the world.A major part of your role will be building the founder’s personal brand on LinkedIn. You’ll turn the daily journey of scaling an international ecommerce business into compelling content that builds authority, attracts talented people and makes ambitious professionals want to follow our company’s journey.However, this is not only a LinkedIn role.You’ll also write high-impact commercial copy across our business, including landing pages, product pages, recruitment campaigns, job descriptions and our future careers website.This is not an entry-level position, and full training will not be provided. You must already have proven experience growing either your own LinkedIn profile or the personal brand of a founder, entrepreneur or executive.The roleLinkedIn and personal brandingInterview the founder and extract valuable stories, lessons, opinions and business insightsTurn conversations, voice notes and rough ideas into engaging LinkedIn postsDevelop and manage the founder’s LinkedIn content strategy and calendarWrite strong hooks, stories and educational content without sounding generic or artificialIdentify interesting behind-the-scenes moments from daily business lifeHelp capture suitable photos and visual contentAnalyze performance and continuously improve topics, formats and writing stylesBuild an audience of ecommerce professionals, operators, entrepreneurs and high-performing talentStrengthen our employer brand and make exceptional people interested in working with usYou will not simply receive finished ideas to rewrite. You must be able to recognize strong content opportunities, ask intelligent questions and proactively extract the best ideas.Commercial copywritingWrite and improve landing pages and product pagesDevelop headlines, offers, hooks and product positioningHelp build and write our careers websiteWrite recruiting pages, job descriptions and candidate-facing campaignsSupport ad copy, advertorials, email copy and other high-impact projectsUse customer research, reviews and performance data to improve messaging and conversionsWho we’re looking forProven LinkedIn experienceYou have successfully grown your own LinkedIn profile or managed the personal brand of someone else.You must be able to show:Profiles you have worked onPosts you personally wroteAudience and follower growthEngagement or performance resultsYour specific contribution to the strategy and executionExceptional English copywritingYour written English must be immaculate. You can write naturally, clearly and persuasively without clichés, filler or generic corporate language.You can adapt your style depending on the objective: authentic and personal for LinkedIn, persuasive for a product page and ambitious but credible for recruiting.Strong commercial understandingYou understand that a good copy must do more than sound nice. It should create interest, communicate value, overcome objections and move people to buy, apply or take action.Strong interviewing and storytelling skillsYou can take rough thoughts or ordinary daily events and turn them into compelling stories with a strong hook, clear structure and valuable takeaway.Ownership and judgmentYou proactively identify ideas and weak messaging instead of waiting for instructions. You also know how to communicate impressive business results without making the founder or company appear arrogant or overly promotional.What we provideDirect access to the founder of a fast-growing ecommerce companyA constant stream of real business stories, lessons and behind-the-scenes materialSignificant ownership over the founder’s personal brand and company messagingThe opportunity to work across LinkedIn, ecommerce, conversion copywriting and employer brandingA high-performance environment where strong work is recognizedLogistics and compensationThis is a full-time, in-office position in Downtown Dubai.We will sponsor your UAE visa.Compensation will depend on your experience, portfolio and proven results.How to applyPlease send us:Your CVLinks to LinkedIn profiles you have grownThree LinkedIn posts you personally wroteExamples of landing pages, product pages or other commercial copyApplications without clear evidence of LinkedIn growth and strong copywriting will not be considered.