Senior Creative Director

Reports To:General Manager – MarketingJob Purpose:The Senior Creative Director is responsible for developing and leading the completecreative world around Al Majed Oud products, fragrances, launches, and campaigns.The role begins once the product concept and positioning have been finalized by theProduct team.The Senior Creative Director translates the finished product into a compelling creative idea,fragrance story, visual direction, and complete marketing expression across digital, socialmedia, photography, video, CGI, 3D, campaigns, presentations, and other customertouchpoints.The role combines conceptual thinking, visual storytelling, art direction, creativeleadership, and executional excellence.

Key Responsibilities

Creative Concept Development

• Develop creative concepts and campaign ideas for fragrance launches, collections,seasonal campaigns, and key marketing moments.
• Translate product concepts and positioning into compelling creative narratives.
• Develop the overall creative world around each fragrance.
• Define the visual language, mood, style, emotion, and storytelling direction.
• Ensure each campaign has a strong, distinctive, and relevant creative idea.Fragrance Storytelling
• Work closely with Product and Marketing teams to understand the fragranceconcept, inspiration, positioning, ingredients, customer, and commercial objective.
• Translate fragrance stories into clear and engaging creative narratives.
• Ensure each fragrance has a distinctive visual and emotional identity.
• Build stories that communicate the personality and experience of the fragrance toconsumers.Art & Visual Direction
• Lead the visual direction of major campaigns and product launches.
• Define and approve key visuals and master campaign assets.
• Direct photography, video, CGI, 3D, motion graphics, styling, and visual production.
• Create moodboards, treatments, visual references, shot direction, and creativeguidelines.
• Ensure all final creative output is aligned with the approved concept and brandstandards.Video, CGI & 3D
• Develop and lead concepts for campaign films, digital videos, CGI, and 3D content.
• Direct internal teams, agencies, production houses, videographers, photographers,and CGI/3D specialists.
• Review treatments, storyboards, animation, editing, and final production.
• Ensure motion and 3D content support the product story and campaign idea.Social Media & Digital Creative
• Lead creative direction for social media and digital advertising.
• Develop visual systems suitable for Meta, TikTok, Snapchat, Google, and otherplatforms.
• Work with Digital Growth and Performance teams to develop creative variationsbased on campaign objectives and performance.
• Ensure campaign ideas remain consistent while being adapted effectively acrossdifferent formats.Creative Presentations
• Develop high-quality creative presentations, campaign decks, moodboards, andlaunch presentations.
• Clearly communicate the idea, narrative, visual direction, and execution plan tomanagement and stakeholders.
• Ensure stakeholders understand the complete creative vision before productionbegins.Creative Quality Control
• Maintain a consistently high creative standard across Al Majed Oud.
• Review and approve key creative output before publication or production.
• Challenge generic or weak creative work.
• Ensure typography, photography, composition, styling, storytelling, and visualexecution meet premium brand standards.
• Continuously improve and modernize the visual language of the brand.Creative Team Leadership
• Lead and guide designers and creative resources.
• Brief and direct external agencies, production houses, photographers,videographers, motion designers, and CGI/3D artists.
• Provide clear creative feedback and direction.
• Develop creative capabilities within the team.Key Performance Indicators
• Overall quality of campaign creative output.
• Creative delivery against launch timelines.
• Consistency of creative execution across channels.
• Quality and effectiveness of fragrance storytelling.
• Digital creative performance.
• Reduction in unnecessary creative revision cycles.
• Quality of external production.
• Improvement in overall brand visual standards.
• Stakeholder satisfaction with creative output.Qualifications & Experience:
• Bachelor’s degree in Design, Visual Communication, Advertising, Art Direction, or arelated field.
• 10+ years of experience in creative direction, art direction, advertising, visualdesign, or brand communication.
• Proven experience leading major campaigns and creative teams.
• Strong portfolio demonstrating high-level conceptual and visual work.
• Strong preference for experience in fragrance, beauty, cosmetics, luxury, fashion, orpremium lifestyle brands.
• Strong understanding of photography, film, CGI, 3D, motion, and digital creative.
• Excellent visual storytelling and presentation skills.
• Strong ability to lead projects from concept through final execution.
• Experience directing agencies, production houses, and specialist creative partners.Core Competencies
• Creative leadership.
• Concept development.
• Visual storytelling.
• Art direction.
• Fragrance and luxury brand understanding.
• Presentation skills.
• Creative judgment.
• Team leadership.
• Attention to detail.
• Brand consistency.