Senior Data & Market Research Analyst

About the RoleWe are looking for a highly analytical and research-driven Senior Data & Market Research Analyst to support our sales and marketing teams through market research, lead generation, and business intelligence.The ideal candidate should be capable of independently researching industries, identifying target accounts, generating qualified leads, validating data, and managing the complete lead generation lifecycle from scratch.Key ResponsibilitiesMarket Research & IntelligenceConduct in-depth research across IT Services, SaaS, Software, AI, Cloud, Data & Digital Transformation industries.Identify new market opportunities and target customer segments.Research industry trends, market developments, and emerging technologies.Monitor company expansion activities, hiring trends, funding announcements, mergers, and acquisitions.Prepare market intelligence reports and actionable business insights.Conduct competitor analysis and track competitor activities.Event Research & Opportunity MappingResearch global and regional conferences, technology events, webinars, exhibitions, and trade shows.Identify sponsors, exhibitors, speakers, and attendees as potential prospects.Build event-based lead databases.Maintain a calendar of relevant industry events.Generate pre-event and post-event prospecting reports.B2B Lead GenerationBuild targeted prospect databases based on Ideal Customer Profiles (ICP).Research and identify decision-makers across target organizations.Identify CIOs, CTOs, IT Directors, Procurement Heads, VP Engineering, CDOs, and Technology Leaders.Generate qualified leads across the USA, UK, Europe, Middle East, and India markets.Segment prospects by industry, geography, company size, revenue, and business requirements.Continuously identify new business opportunities and target accounts.Data Mining & Contact DiscoveryConduct deep web research using multiple online sources.Extract verified email addresses, phone numbers, LinkedIn profiles, and company information.Research target accounts using:LinkedIn Sales NavigatorApolloZoomInfoLushaCrunchbaseRocketReachHunter.ioSimilarWebBuiltWithValidate all prospect and contact information before database submission.Ensure high data accuracy and reliability.Database Management & CRMCreate and maintain clean prospect databases.Manage lead records within CRM systems.Update, enrich, and cleanse existing databases regularly.Maintain accurate lead segmentation and categorization.Ensure data consistency across all sales and marketing systems.Work with tools such as:HubSpotZoho CRMSalesforceExcelGoogle SheetsSales & Marketing SupportProvide targeted lead lists for outbound sales campaigns.Support email marketing and account-based marketing initiatives.Collaborate closely with Sales, Marketing, and Business Development teams.Deliver weekly and monthly lead generation reports.Track campaign-related opportunities and prospect engagement.End-to-End OwnershipThe selected candidate will independently own:Market ResearchIndustry IntelligenceCompetitor ResearchEvent ResearchAccount ResearchLead GenerationContact DiscoveryData VerificationCRM UpdatesDatabase ManagementLead QualificationReporting & AnalyticsFrom identifying opportunities to delivering verified decision-maker contacts, the candidate will manage the complete research and prospecting process.Required Skills7+ years of experience in Market Research, Data Research, Lead Generation, or Business Research.Strong B2B lead generation experience.Expertise in online research and data mining.Experience working with LinkedIn Sales Navigator.Hands-on experience with Apollo, ZoomInfo, Lusha, Crunchbase, or similar platforms.Strong MS Excel and Google Sheets skills.Excellent analytical and problem-solving abilities.Strong attention to detail.Excellent written communication skills.Ability to work independently and meet targets.Preferred QualificationsExperience in IT Services, SaaS, Software Development, AI, Cloud, or Technology Consulting industries.Familiarity with CRM platforms.Understanding of outbound sales and marketing campaigns.Knowledge of ICP, ABM, BANT, and lead qualification frameworks.Experience supporting international markets.Why Join Us?Work with global clients across USA, UK, Europe & IndiaExposure to cutting-edge technology industriesDirect contribution to revenue growth and business expansionCareer progression into Business Development, Market Intelligence, Sales Operations, and Marketing StrategyOpportunity to work on high-impact research and lead-generation initiatives