Senior Data Analyst

Location: London (2 days onsite) Contract Length: 3 months IR35 Status: Outside IR35 Rate: £400 per day Start Date: ASAP (max 2 weeks' notice)OverviewWe're looking for a highly proactive Senior Data Analyst with strong experience in marketing technology and performance analytics. This role requires someone who can uncover insights, drive initiatives, and influence stakeholders through data-led recommendations.Key ResponsibilitiesProactively identify opportunities and demonstrate value to stakeholders through actionable insightsInfluence and challenge stakeholders with data-driven recommendationsPerform customer segmentation and deep customer behaviour analysisAnalyse product interactions and customer journeys to optimise performanceDeliver insight-led recommendations across:Customer add-on historyRetention strategies and test-and-learn approachesIdentification of the most profitable customer segmentsMonitor and analyse churn and marketing performance metricsExplore and leverage untapped data sources, including:Handset dataCustomer service dataAssess emerging products and advise on strategic direction Skills & ExperienceProven experience as a Senior Data Analyst within marketing or customer-focused environmentsStrong background in customer segmentation, loyalty, and marketing analyticsExperience translating data into clear commercial insight and strategyProficiency in:SQLPython and/or RPower BIIndustry ExperienceExperience within telecommunications or fast-paced retail environments is highly desirableKey TraitsProactive, inquisitive, and commercially drivenStrong stakeholder management and influencing skillsAbility to turn complex data into clear, actionable insights