Senior Data Analyst

Senior Marketing Data Analyst London, HybridSalary up to £80,000 This is an opportunity to join a high-performing analytics function where marketing data drives genuine commercial impact. You will work on complex datasets, influence strategic decisions, and help shape the performance of large-scale digital marketing initiatives within a globally recognised, data-driven environment. The Company They are a well-established, global fintech organisation operating at significant scale, with a strong presence across multiple international markets. The business combines innovation with deep industry expertise, providing a platform where data plays a central role in decision making. With a strong focus on technology and continuous improvement, they invest heavily in their analytics function. Their culture encourages curiosity, accountability, and collaboration across teams. The Role You will act as a key partner to marketing and product teams, using data to optimise campaign performance and improve customer outcomes.Analyse marketing campaign performance across digital channelsProvide insights on acquisition, lifecycle value, attribution, engagement, and retentionSupport segmentation and targeting strategies through data analysisCollaborate with stakeholders to improve marketing effectiveness and ROIBuild and maintain dashboards and automated reporting solutionsDevelop and manage data pipelines to enable scalable analytics workflowsAct as the go-to expert for marketing data and performance insightsYour Skills and ExperienceStrong commercial experience in analytics within a marketing or digital environmentAdvanced SQL skills and experience building data pipelines with tools such as DBT or AirflowExperience with marketing analytics platforms such as Google Analytics, GTM, Braze, Appsflyer, or FirebaseStrong understanding of experimentation, A B testing, and attribution modellingExperience developing KPIs and performance frameworks for marketingProficiency with data visualisation tools such as LookerConfident stakeholder engagement skills, with the ability to translate data into actionable insightHow to Apply If you are interested in applying for this Marketing Data Analyst role, please submit your CV for consideration.