Senior Data Analyst
Digital Waffle · London Area, United Kingdom
Apply & track with Apply EdgeWe're looking for a Senior Data Analyst to take ownership of analytics delivery across a portfolio of our clients. You’ll act as the technical authority for GA4, Google Tag Manager and BigQuery, ensuring tracking is implemented accurately and data is fully trusted for strategic decision‑making.You’ll lead delivery, translate complex requirements into robust tracking solutions, and elevate the agency’s analytics capability as the team grows.Role: Data Analytics ManagerSalary: £50,000 - £55,000Location: London/Hybrid (3 days a week onsite, 2 remote) RequirementsExpert‑level knowledge of GA4, including event tracking, custom dimensions and conversion configurationAdvanced Google Tag Manager skills, including custom triggers, variables and data layer managementConfident working with BigQuery, including querying GA4 exports and building scheduled pipelinesAbility to design and document scalable tracking plans and data layer schemasHigh attention to detail with a commitment to accuracy in audits, reporting and dashboardsStrong communicator able to explain technical concepts clearly to non‑technical stakeholdersProactive, accountable approach to client delivery and problem‑solvingIf you are interested in the above, please apply with your CV today