Senior Data Analyst

Job locations available: Bangalore, Gurgaon, Pune, Mumbai, HyderabadThe primary responsibility is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. Must have complex problem-solving skills, and able to communicate these succinctly to a broad client and media stakeholder audience.Role Objectives:Design and execute analytical plans to improve the effectiveness of communications programsPerform hands-on analysis in support of results, including development of conclusions and implicationsHands on experience with Datorama and digital media platforms (for e.g. DV360, Meta Ads, Google Ads, CM360,etc.)Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaignsDevelop and maintain SQL-based or other structured reporting systemUnderstand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioningPartner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projectsSupport agency new-business process as required

Minimum Qualifications

5-7 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.Working knowledge of databases and SQL a plusKnowledge of media and website measurement technologies:Ad serving platformsWebsite analytics softwareData visualization skills desirable using Tableau, DatoramaQuantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendationsExperience analyzing large data setsStrong presentation skillsProven ability to communicate complex, technical concepts to broad based stakeholder audience