Senior Data Analyst, Overseas Business – Business Performance Analytics
bilibili Group · Singapore, Singapore
Apply & track with Apply EdgeContinuously optimize metric breakdown logic in line with business iteration cycles to ensure data accurately reflects business health.Evaluate incremental impact and ROI of operations: Develop robust quantitative evaluation models to accurately measure the true incremental impact of operational campaigns, marketing initiatives, and resource investments. Conduct in-depth ROI analysis to assess input-output efficiency and support business teams in optimizing resource allocation.Provide product and operations strategy recommendations: Go beyond data reporting by leveraging attribution analysis and deep-dive research to provide actionable recommendations for product iteration, content ecosystem development, and operational strategies. Drive implementation and support closed-loop experimentation with business teams.Diagnose business issues and identify root causes: Deeply engage with business workflows and systematically analyze business fluctuations. Use comparative analysis, causal inference, and other analytical methods to identify key drivers and provide quantitative evidence for business decision-making.Collaborate with international teams: Work closely with overseas local teams and technical teams to align data definitions, promote foundational data infrastructure development, and improve data governance efficiency in a global business environment.RequirementsExperience: 2+ years of experience in internet/data analytics. Experience in overseas business, business performance analytics, or strategic analysis is preferred.Business and logical thinking: Strong business acumen and analytical thinking, with the ability to translate complex business goals into measurable analytical frameworks and deliver practical, closed-loop recommendations.Technical skills: Proficient in SQL, including Hive/Spark, with experience processing large-scale datasets. Strong command of statistical methods and rigorous A/B test design and evaluation. Able to use Python/R or BI tools for data mining and visualization.Language skills: Both English and Chinese can be used as working languages. Able to support daily communication and cross-border collaboration in an international work environment.Cross-functional collaboration: Strong communication and collaboration skills, with the ability to work closely with frontline business teams and drive analytical insights into concrete product iterations or operational actions.