Senior Digital Experience & Marketing

Key ResponsibilitiesDevelop integrated digital strategic plans for multiple properties to drive traffic, qualified leads, engagement, and revenue growth.Lead advanced search and performance marketing strategies across SEO, SEM, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and social search platforms.Provide strategic consultation and digital direction to property teams, ensuring alignment between brand vision and execution.Establish and manage performance dashboards, reporting systems, and standardized workflows to optimize campaign ROI and media investment across the portfolio.Drive website enhancement and revamp initiatives to improve discoverability, user experience, and conversion performance.Strengthen online brand communication through data-driven social media strategies and platform-specific KPI management.QualificationsMinimum 5 years’ experience in strategic digital marketing; 10+ years preferred.Strong background managing large-scale Retail, Shopping Mall, E-commerce, or Real Estate portfolios.Proven success in delivering measurable business and revenue growth through digital marketing and brand communication strategies.Expertise in SEO/SEM, performance marketing, lead generation, website optimization, and digital analytics.Hands-on understanding of AI-driven search trends, including AEO, GEO, and evolving search algorithms.Deep knowledge of social media platforms, content performance, and online consumer behavior.Bachelor’s degree in Marketing, Business Administration, Real Estate, Economics, or related fields.