Senior Digital Marketing Manager

Handle Recruitment are looking for a Senior Digital Marketing Manager our clients leading international film and TV company, specialising in the production, distribution and marketing of entertainment content across cinemas, home entertainment and digital platforms.Central London | Hybrid | 3 Days In Office £55,000 to £65,000 based on experience Must have Film and TV experienceThe Role This role is responsible for the strategic development, management and implementation of the digital and social strategy across all areas of the client's UK business. At the core of the role is maintaining a strong and engaging online presence for the brand, dedicated film channels and external digital communications, promoting films and other content throughout their lifecycle. ResponsibilitiesManage all of the client's UK digital channels, including audience development and editorial strategyWork closely with the Theatrical and Home Entertainment teams to set and oversee paid and organic digital strategies for new film release campaignsManage agencies delivering digital activations, including community management, social sentiment reporting and influencer activityDevelop and maintain relationships with leading digital platforms such as Google, Meta and TikTok, ensuring the client remains up to date with the latest developmentsWork with campaign managers to monitor the performance of paid digital campaigns delivered by the media agencyMonitor social sentiment for new releases and report insights back to wider teams and relevant stakeholdersWork with the wider team to determine the phasing and cadence of key asset launches, including trailers, posters and clipsLead influencer engagement on a campaign-by-campaign basis for new releasesLiaise regularly with the international marketing team across London and Paris to ensure alignment on wider strategyWork closely with Publicity teams to ensure key consumer and trade announcements are communicated through digital channelsWork with Catalogue teams to develop and maintain the editorial strategy for the YouTube channel, including commissioning bespoke contentProvide strategic guidance to teams around delivery, copywriting, tone of voice and relevant digital trends to create effective and engaging campaignsAct as the local point of contact for the maintenance of the client's UK websiteExperienceMinimum 3 years' experience managing social and digital channels within the TV or film industryPrevious experience working within TV or film is essentialExcellent communication skillsDemonstrable expertise in writing clear, engaging social copyStrong knowledge of and genuine passion for film and/or TVKnowledgeable, forward-thinking and innovative when it comes to developments within the digital landscape, including AIPrevious experience delivering CRM, SEO and GEO strategies would be beneficialApply below today to proceed your application! Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.