Senior Digital Marketing Specialist

Job Description We are looking for a strategic and performance-driven Senior Digital Marketing Specialist to lead our B2B digital growth strategy. The role will focus on building scalable lead generation funnels, optimizing paid media campaigns, strengthening brand positioning, and aligning marketing initiatives with sales objectives to drive measurable revenue growth. The ideal candidate will have a strong background in B2B marketing and performance marketing, with the ability to make data-driven decisions, optimize campaign performance, and deliver impactful business results. Job Requirements 4–6+ years of proven experience in Digital Marketing, with B2B marketing experience being a must . Strong hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads campaigns. Advanced knowledge of SEO, SEM, email marketing, and marketing automation. Experience with CRM integration, lead nurturing, and marketing funnel optimization. Strong understanding of Conversion Rate Optimization (CRO) and strategies to improve campaign performance. Proven ability to plan, allocate, and manage monthly marketing budgets. Strong analytical skills with advanced reporting and performance-tracking capabilities. Experience aligning digital marketing strategies with sales objectives and pipeline development. Leadership skills and the ability to supervise, guide, and develop junior team members.