Senior Digital Marketing Specialist

Senior Digital Marketing Specialist$80-85KCharlotte, NC (Hybrid) In Office Monday-Thursday | Remote FridaysAre you a data-driven digital marketer who thrives at the intersection of marketing automation, technology, and revenue growth? Global Transportation leader seeking a Senior Digital Marketing Specialist to own and optimize our digital marketing ecosystem, driving demand generation, customer engagement, and measurable business results.This is an exciting opportunity for a marketing professional with deep expertise in Salesforce, Pardot (Account Engagement), marketing automation, lead lifecycle management, and digital campaign optimization.Required Qualifications5+ years of progressive digital marketing experienceBachelors or Masters Degree in Marketing/RelatedHands-on experience with Salesforce CRM a MUSTStrong experience with Salesforce Marketing Cloud Account Engagement (Pardot)Expertise in marketing automation, email marketing, lead nurturing, segmentation, and campaign executionExperience managing lead scoring, lead qualification, attribution, conversion tracking, and lifecycle reportingProven ability to track leads through the full funnel from MQL to Closed WonExperience with Google Analytics (GA4 preferred)Knowledge of SEO, SEM, paid search, website optimization, and content marketingExperience creating marketing dashboards and reporting tied to pipeline and revenueExperience with AI-powered marketing tools and automation platformsBackground in B2B marketing environmentsExperience collaborating with Sales Operations, Revenue Operations, and Salesforce teamsWhat You'll DoManage and optimize the company website, digital campaigns, and marketing automation platformsBuild and execute automated email campaigns, nurture programs, landing pages, forms, and segmentation strategiesAdminister and optimize Salesforce and Pardot to drive lead generation and pipeline growthDevelop and maintain lead scoring models, attribution reporting, and lead handoff processesTrack and analyze marketing performance from MQL → SQL → Opportunity → Closed WonCreate dashboards and reports that connect marketing activities to revenue outcomesPartner with Sales, IT, Operations, and external agencies to enhance digital performanceEvaluate and implement AI-enabled marketing tools and automation solutions