Senior Digital Media Analyst

Company Description Qemma | قمة is a digital media and marketing company dedicated to building impactful brand presence across channels. The team specializes in reading market dynamics, audience behavior, and competitive landscapes to inform data-driven strategies. Qemma focuses on transforming client visions into measurable results, combining creative thinking with analytical rigor. The organization values innovation, strategic insight, and long-term partnerships that create meaningful impact for brands.Role Description The Senior Digital Media Analyst is a full-time remote role responsible for leading data-driven media planning and performance analysis across digital channels. This role includes monitoring campaign performance, analyzing data from multiple platforms, and generating actionable insights to optimize media investments. The Senior Digital Media Analyst will collaborate with marketing and media teams to design measurement frameworks, forecast outcomes, and refine targeting strategies. Daily tasks involve preparing reports and dashboards, presenting findings to stakeholders, and advising on digital marketing tactics aligned with client objectives. The role also contributes to continuous improvement of analytical methodologies, tools, and best practices within the team.QualificationsStrong Analytical Skills and Data Analysis capabilities to interpret complex datasets and optimize digital media performance.Excellent Communication skills to present insights clearly and collaborate with cross-functional teams and clients.Media Planning and Marketing experience to design, implement, and assess multi-channel digital campaigns.Proficiency with digital analytics tools (e.g., Google Analytics, social media insights, ad platform dashboards) and reporting software.Experience with A/B testing, attribution modeling, and performance metrics (CPC, CPA, ROAS, CTR, conversion rates).Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degree or relevant certifications are a plus.Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.Prior experience in a senior or lead analytics role within digital marketing or media agencies is preferred.