Senior Digital Media Planner

We’re looking for a Senior Digital Media Planner to join our team at OM Group If you’re client-focused, detail-oriented, and genuinely excited about digital media, this role is for you. You’ll be the strategic link between clients and our internal teams - planning, buying, and optimizing digital campaigns across channels, supported by our AI-powered media planning and optimization stack. What you’ll do Act as the day-to-day contact for clients, ensuring smooth communication and strong, long-term relationshipsTranslate client objectives into effective digital media strategies and media plansConduct audience, competitor, and market analysis to inform planning decisionsAllocate and manage media budgets across channels (local media, programmatic, social, search, native, display, video)Coordinate campaign workflows with internal teams (Programmatic, Social, Search, AdOps) and external partnersOversee end-to-end campaign execution, from setup and trafficking to monitoring and optimizationUse our AI-assisted planning and optimization tools to forecast performance, test scenarios and identify optimization opportunities fasterDefine and track KPIs, ensuring campaigns meet and exceed client expectationsPrepare reports, insights, and strategic recommendations for clientsStay on top of industry trends, tools, AI developments, and best practices and proactively share them with clients and the teamContribute to new business proposals and pitches when needed What we’re looking for 2+ years of experience in digital media account management, media planning/buying, or a similar roleStrong understanding of digital channels and their role in the media mixAbility to create detailed, data-driven media plans with clear KPIs and budget allocationsExperience analyzing campaign performance and turning data into actionable insightsExcellent communication and presentation skills in English and BulgarianStrong organizational skills and ability to manage multiple projects and deadlines with easeSolid analytical and problem-solving skills, with high-attention to detailA collaborative mindset and a genuine passion for client success and digital media AI, Learning & Growth at OM Group Work hands-on with our AI-powered media planning and optimization solution, used for forecasting, budget allocation, and performance analysisAccess to ongoing training in advanced platform features, programmatic buying, analytics, and measurementAI use cases in digital marketingClear development path towards: Digital Media Strategist / Account LeadOpportunities to experiment with new tools, test ideas, and shape best practices within the team Why join OM Group Metric is the digital agency, part of OM Group - the biggest communication group in BulgariaGoogle Ads Premier Partner – recognized for excellence in paid search and performance marketingInternational scope – we manage campaigns across multiple European marketsTransparent and data-driven – focused on measurable results and clear KPIsAI-enabled workflows – we constantly evolve our stack to make planning, optimization, and reporting smarter and more efficientCollaborative culture – open-minded, friendly team that values impact, growth, and working togetherGreat workplace – on-site team in the city center of Sofia, with excellent specialty coffee in the office ☕ 👉 If you thrive in a fast-paced, strategic environment where data, AI, and collaboration go hand in hand, OM Group could be your ideal next step.

Location: Sofia.

The job requires on-site presence. 📩 Apply at: hello@metric-ds.com🔗 Learn more: metric-ds.com