Senior Digital Performance Specialist

We're looking for someone to run our paid media and grow our online sales. If you've managed over 1M SAR in a quarter and can walk us through what that money actually brought in, we'd like to talk to you. Day to day, you'll run and optimize campaigns on Facebook and Instagram (Meta), TikTok, Snapchat, X, Google Ads and GDN. You'll decide where the budget goes and move it when the numbers tell you to. The focus is on e-commerce sales. That's the part of the business we need the most help with, so we want someone whose experience is in conversion campaigns, not brand awareness. You'll plan by the quarter, then break that down month by month, week by week, and keep an eye on things daily. Big seasons like Ramadan, Eid, National Day, Founding Day and White Friday are a large part of our year, so planning ahead for them matters. We also have physical stores in Jeddah, and we want to understand how digital affects them. That means running Store Visits campaigns and finding a way to measure the impact on branch sales. On the technical side, you should be comfortable setting up and managing tracking yourself: GTM, GA4, and the pixels for every platform we run on. Experience with Meta CAPI, server-side tracking, attribution and incrementality testing is important to us, since we want to trust our numbers. Our store runs on Magento. You'll report weekly, monthly, and quarterly on ROAS, CPA, the funnel and paid vs. organic performance and tell us what you'd change based on what you see. Ideally, you've worked in the Saudi or GCC market, preferably in fashion or retail, and you're comfortable in both Arabic and English. Experience with CRM, email or WhatsApp marketing, influencer campaigns (Mawthooq), or Noon and Amazon ads would be a plus. To apply, send your CV along with one campaign you're proud of, including the budget, the results, and anything you'd do differently now. Feel free to hide brand names.