Senior Digital PR Manager

Job descriptionAbout TAL AgencyTAL Agency is a fast-growing boutique search agency based in the North West that is looking for an experienced professional to take a senior role within our growing Digital PR team. We're on the lookout for a Senior Digital PR Manager who's confident, strategic, and has a proven track record of delivering high-quality, relevant links that improve organic performance - and who's ready to help shape the direction of the team.You'll play a leading role in the organic team, owning link-building strategy across a portfolio of clients and helping to define the future of PR-led SEO at the agency.https://tal-agency.com/Objectives:Own and drive high-authority link acquisition and media placement strategy across a wide range of clients and industriesLead on Digital PR strategy, aligning link-building outcomes with wider organic performance goalsMentor and support junior Digital PR team members in the delivery and implementation of outreach campaignsBuild brand mentions and visibility to support both traditional SEO and AI-powered search resultsDrive brand awareness and recognition on relevant forums such as Reddit, Quora and niche communitiesStay ahead of what stories, hooks, and content formats resonate with journalists and online audiencesTrack competitor activity to identify gaps and opportunities for strategic outreachPlay a key role in the growth and innovation of the Digital PR offering at TAL Agency

Responsibilities

Own link acquisition strategy and delivery for a portfolio of clients, including the agency's more complex or high-profile accountsLead collaboration with the content and strategy teams to create compelling campaigns and outreach narrativesTake end-to-end ownership of the outreach process, from ideation through to media list building, press release creation, and follow-upsShare link-building performance and insights with the SEO team to inform wider organic strategyLine-manage and support junior Digital PR staff with day-to-day outreach and campaign delivery, including quality control and feedbackMonitor and build brand mentions to support both traditional SEO and emerging AI search environmentsIdentify and secure brand placements in communities and forums to build organic visibility and trustLead on reporting for links acquired, coverage achieved, and organic impact, including insights and recommendationsCommunicate directly with clients, leading quarterly PR and outreach strategy presentationsTake a leading role in new business pitches and proposalsReport directly to Head of Digital PR on campaign progress, roadblocks and resultsAbout you:A natural storyteller with a strong track record of finding the newsworthy angleDeep working knowledge of outreach, digital PR, and ethical link-building tacticsStrong understanding of the technical role that links play in organic SEOA confident leader who can manage multiple campaigns, timelines, stakeholders and junior PR team membersExperienced client-facing communicator, comfortable leading strategic conversationsPassionate about brand building in both traditional media and emerging digital spacesComfortable mentoring and upskilling junior members of the PR teamExperience:3-4+ years' experience in Digital PR or Outreach (agency or in-house), including experience managing or mentoring othersStrong track record of delivering and leading successful link-building campaignsAdvanced familiarity with tools like Moz, Majestic, Ahrefs, BuzzStream, Gorkana, and ResponseSourceProven experience building brand mentions and links through non-traditional routes such as forums, Reddit, Quora, and online communitiesStrong grasp of SEO fundamentals, especially in relation to links and organic visibilityExcellent copywriting and media liaison skillsHighly organised, with experience managing multiple clients, campaigns and junior PR staff simultaneouslyJob Type: Full-time, PermanentSalary: £35k - £40k DOA