Senior Ecommerce Manager -Retail

Reed Recruitment Middle East is currently looking for Senior Manager -Ecommerce for Dubai Location.Purpose of the Role:The Senior Manager – E- commerce is fully accountable for the end-to-end commercial performance, P&L delivery, and scalable growth of the Group’s e-commerce and marketplace business.The role leads E-Commerce technology, CMS, and last-mile operations, and works in strong strategic alignment with Digital & Offline Marketing team to drive profitable traffic and conversion growth.1. E-commerce P&L ownershipOwn full E-commerce and marketplace P&L (revenue, gross margin, contribution margin)Deliver annual and quarterly revenue and profitability targetsDevelop commercial forecasts, budgeting, and demand planningIdentify and unlock new revenue streams (bundling, exclusives, drops, marketplace growth)Drive key commercial levers: traffic, conversion rate, AOV, repeat rate, CLVProvide structured performance dashboards and business updates to leadership 2. Marketplace Strategy and ExpansionIdentify, onboard, develop and execute marketplace expansion strategy across Saudi Arabia, India, and GCC markets for our in-house brandsOwn pricing strategy, assortment planning along with the brand managers, and overall marketplace profitabilityBuild scalable cross-border/local fulfilment modelsEnsure compliance with operational, financial, and regulatory frameworks in the respective countries3. E-commerce Technology and Platform GovernanceLead the E-commerce technology roadmap in partnership with the E-commerce Tech team constituting the internal and external engineering teamOversee CMS governance, on-site merchandising, catalog management, and site optimizationDrive enhancements in UX, site speed, search, personalization, and checkout performanceConstantly validating and improving integration between frontend, backend systems, ERP, and marketing platforms4. Operations and Last-Mile ExcellenceOversee fulfilment operations and last-mile delivery performanceMonitor SLAs, return rates, refund cycles and customer satisfaction metricsImprove overall operational efficiency with the aim of reducing fulfilment time to flat 2 hours across all cities we operate.Align inventory planning with brand managers/coordinatorsMaintain premium service standards aligned with brand positioning by strengthening our own internal delivery fleet5. Performance & Growth AlignmentAlign with Digital Marketing Manager & the performance marketing agency on traffic acquisition strategy and CAC targetsImprove ROAS and contribution margin benchmarksEnsure marketing investments support profitability objectivesCollaborate on funnel optimization and conversion growth initiatives6. Analytics & GovernanceDefine and govern unified KPIs across e-commerce and marketplaceTrack contribution margin, CAC, LTV, inventory turns, and return ratiosDrive a structured test-and-learn cultureTranslate data into clear commercial action plans7. Marketing & CreativeAlign the E-commerce trading calendar with the marketing team to ensure synchronized campaigns launches, product drops, and promotional initiativesDefine and brief all creative requirements such as on-site & off-site banners, CRM, logo skinning, aligning with the trading calendar8. Team Leadership and Cross-Functional AlignmentLead and develop:E-commerce Tech Manager & Assistant Tech ManagerCMS TeamLast Mile/Fulfilment TeamBuild & nurture a proactive, ownership-driven, and execution-focused cultureEstablish clear accountability frameworks and measurable KPIsWork closely with the Digital & offline/Content Marketing Manager & creative/performance marketing agency to ensure commercial coherenceProfile8 to 10+ years of progressive experience in E-commerce and digital retailExperience working with reputable, structured, or high-growth E-commerce businessesProven ownership of E-commerce P&L with demonstrated revenue and margin growthTrack record of scaling E-commerce and/or marketplace businesses across marketsStrong commercial acumen with deep understanding of contribution margin, CAC, LTV, and profitability leversExperience managing tech, CMS, operations, and cross-functional teamsMarketplace expansion experience across GCC, Saudi Arabia, and/or India preferredMature, commercially assertive leader with strong execution disciplineData-driven decision-maker with strong analytical capabilityUAE-based candidates preferred, however open to overseas candidates with relevant exposure