Senior Executive, Growth & Performance Marketing

Position ResponsibilitiesTo own ZUS App's full growth stack — new acquisition levers, paid media execution, and CRM/ lifecycle retention — with growth strategy and performance marketing execution as the two primary, roughly equal-weighted mandates, and CRM as the smaller retention layer underneath.Growth (~40%)Identify and test new acquisition levers beyond paid media — referral programs, partnership-driven growth, in-app viral loops tied to app featuresOwn the experimentation roadmap for activation/ onboarding improvements that lift install-to-transaction conversionSet growth targets and forecasts for app user base expansion tied to new store openingsPartner with Product/App team on growth features (referral, sharing, gamification) that reduce long-run reliance on paid spendPerformance Marketing (~40%)Plan and buy paid social/display (Meta, TikTok, GDN) with app installs and new-to-app acquisition as the primary KPIContinuously optimize live ad campaigns — bid strategy, budget reallocation, audience/targeting refinement, and creative rotation based on daily/weekly performance, not just launch-and-reportMonitor performance daily — maintain a live dashboard across CAC, ROAS, spend pacing, and funnel drop-off; flag underperforming campaigns fast enough to reallocate budget within the same weekRun A/B tests on acquisition creative, onboarding flow, and first-purchase offer mechanics; report CAC, ROAS, and install-to-transaction conversionOwn full-funnel performance marketing budget allocation and channel mix optimization across all paid channelsCRM (~20%)Plan and execute the CRM lifecycle calendar (welcome series, reactivation/win-back, churn-risk triggers, birthday/loyalty-tier offers)Own the PN / EDM / in-app banner & pop-up content calendar, synced with promo mechanics, new outlet openings, and seasonal campaignsSegment the user base (RFM/behavioral) to target retention offers that lift PSPD and frequency without over-discountingManage the CRM/marketing automation platformQualification and Experience3–5 years in growth or performance marketing, ideally F&B, retail, or e-commerceHands-on experience with Meta Ads Manager, TikTok Ads Manager, and Google Display Network — non-negotiableExperience running growth experiments/testing roadmaps outside paid media (referral, lifecycle, product-led growth) is a strong plusCRM/marketing automation platform experience (e.g., MoEngage, CleverTap, Braze) is a plus, not a prerequisiteStrong with Excel/data for funnel analysis, segmentation, and campaign reportingThai native, working proficiency in Englisha Necessity, not a Luxury