Senior Finance Manager
Luna PR · Dubai, Dubai, United Arab Emirates
Apply & track with Apply EdgeSenior Finance Manager
The role will work closely with senior management to provide financial insights, strengthen financial processes, and support the company’s growth and strategic objectives.We are looking for someone who is commercially minded, highly analytical, detail-oriented, and confident in taking ownership of the company’s overall financial management.Key ResponsibilitiesDevelop and implement financial strategies aligned with the company’s business objectives and growth plans.Analyze profitability by client, service line, market and business unit, identifying margin leakage and opportunities to improve commercial performance.Ensure appropriate revenue recognition and treatment of retainers, project revenue, pass-through expenses, prepaid expenses, accruals, deferred revenue, and client-related costs. Lead the annual budgeting process and manage periodic forecasts and financial planning.Prepare and analyze monthly, quarterly, and annual financial reports, including income statements, balance sheets, cash flow statements, and management reports (Revenue, margins, EBITDA, cash flow, budget vs. actuals, forecast vs. actuals, AR ageing, client profitability).Provide financial insights and recommendations to senior management to support strategic decision-making.Manage and monitor company cash flow, working capital, and financial forecasts.Own banking relationships, payment controls, liquidity planning, cash positioning, and FX exposure. Establish and maintain effective financial controls, policies, and procedures to safeguard company assets.Ensure compliance with applicable financial, accounting, tax, and regulatory requirements Understanding of UAE Corporate Tax, VAT and relevant UAE accounting/compliance requirements, and coordination with external tax advisers.Identify financial risks and implement appropriate controls and mitigation measures.Oversee day-to-day finance operations, including accounts payable, accounts receivable, payroll, invoicing, billing, and collections.Monitor company expenses and identify opportunities for cost optimization and operational efficiency.Develop financial models, forecasts, and business scenarios to evaluate company performance and support future planning.Ensure accurate financial records and timely reconciliation of accounts.Coordinate with external auditors, accountants, banks, consultants, and other relevant third parties as required.Continuously improve finance processes, reporting systems, and internal controls.Oversee financial reporting and coordination across multiple entities and jurisdictions, including intercompany transactions, reconciliations, cross-border payments, and consolidation where applicable.Key Performance AreasSuccess in this role will include:Accurate and timely monthly, quarterly, and annual financial reporting.Effective budgeting and forecasting aligned with company objectives.Strong cash flow management and overall financial stability.Compliance with applicable financial regulations, policies, and reporting requirements.Effective management of accounts payable, accounts receivable, payroll, billing, and collections.Identification and implementation of cost-saving and operational efficiency initiatives.Reliable financial analysis and reporting to support management decision-making.Qualifications & ExperienceBachelor’s degree in Finance, Accounting, Economics, or a related field.Professional qualification such as ACCA, CPA, CMA, or equivalent is preferred.5+ years of experience in a Finance Manager, Senior Finance Manager, Financial Controller, or similar role.Agency accounting experience preferred. Strong experience in financial planning, budgeting, forecasting, reporting, and cash flow management.Experience managing end-to-end finance operations, including accounts payable, accounts receivable, payroll, invoicing, and collections.Strong understanding of financial controls, accounting principles, compliance, and risk management.Advanced analytical and financial modelling skills.Strong proficiency in Quickbooks, Excel, Google Sheets, and financial/accounting systems.Excellent communication and stakeholder management skills.Ability to work independently, take ownership, and manage multiple priorities in a fast-paced environment.Core CompetenciesFinancial Strategy & Planning: Ability to develop financial plans and provide strategic financial guidance that supports business growth.Budgeting & Forecasting: Strong capability in developing budgets, forecasts, and financial projections while monitoring performance against targets.Financial Reporting & Analysis: Ability to produce accurate financial reports and translate financial data into clear business insights.Cash Flow & Financial Management: Strong understanding of cash flow planning, working capital, expenses, and overall financial health.Risk, Controls & Compliance: Ability to establish effective financial controls, identify risks, and maintain compliance with relevant requirements.Financial Operations: Strong oversight of day-to-day accounting and finance processes, including payroll, billing, collections, accounts payable, and accounts receivable.Leadership & Decision-Making: Ability to take ownership of the finance function and provide clear financial recommendations to senior management.About Luna PRLuna PR is a global public relations and marketing agency working with companies across Web3, technology, finance, and emerging industries. We operate in a fast-paced and international environment, supporting clients across multiple markets.We are looking for someone who can bring structure, financial discipline, and strategic thinking to the business while supporting the company’s continued growth.