Senior Global Influencer Marketing Manager
Huda Beauty · Dubai, Dubai, United Arab Emirates
Apply & track with Apply EdgeWho We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!Summary: As our Senior Global Influencer Marketing Manager, you'll own the vision and execution of our creator strategy worldwide, from top-tier talent to emerging micro-creators and makeup artists. You'll build the relationships, partnerships and campaigns that turn creators into brand moments, manage the global influencer budget, and lead a team spanning both direct reports and in-market influencer functions.Essential Duties and Responsibilities: Set the Global Influencer StrategyDevelop and strategize a world-class global influencer roadmap for markets to bring to lifeBuild scalable programs across talent tiers—from celebrity to mid tier influencers, makeup artists and drive brand impactAlign influencer strategies with core marketing objectives, product launches, and brand campaignsOwn the global influencer budget—optimize for both performance and brand equityBuild Strategic PartnershipsIdentify and lock in major creator collabs that ladder up to brand vision and revenue goalsOversee end-to-end creator collaborations—from ideation to execution and content rolloutPartner cross-functionally with Brand, PR, Product Marketing, and Social teams to amplify launchesIdentify world class agencies to help support growth & collab partnershipsDrive Performance & AnalyticsEstablish KPIs for creator campaigns and track performance across platforms and regionsUse data to refine strategy and pitch new ideas with confidenceStay ahead of cultural trends and industry shifts to keep Huda at the forefrontLead the Team & Scale the FunctionManage and grow a high-performing team both direct and in-direct through in-market influencer functionsMentor talent and foster a culture of excellence and innovationCreate operational systems that support rapid campaign deployment and global consistencyLeading specific specialties of influencer marketing, makeup artists and kit development. Own Major MomentsOversee execution of global seeding programs and influencer eventsLead strategy and execution of creator activations at product launches, tentpole moments, and brand experiencesBe a visible brand ambassador and relationship builder for the Huda Beauty nameRequirementsBachelor's or Master's degree in Communications, PR, Marketing, or related field10+ years of experience in celebrity or influencer management, preferably in the beauty, fashion, or lifestyle industryProven success leading large-scale global campaigns and immersive brand experiencesDeep knowledge of both classic and digital media landscapesEstablished network of media and influencer contactsStrong crisis communication, leadership, and stakeholder management skillsExcellent project management and cross-functional collaboration abilitiesMultilingual and global experience is a plusBenefitsMonthly "Self Love Days" - at company discretion Premium Medical/Dental/Vision coverage for employee plus dependents Monthly coaching sessions with our in-house Success Coach Employee discounts on all Huda Beauty products Quarterly product gifting Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.