Senior Go-to-Market Strategist

About Thrasker:Thrasker is a fast-growing digital agency headquartered in Florida, with a global team of strategists, creatives, marketers, and digital specialists. We help ambitious brands grow through a combination of strategic positioning, creative storytelling, high-performing websites, and data-driven marketing.We are looking for a Senior Go-to-Market Strategist to lead the strategic development of go-to-market initiatives for our clients. This is a highly visible, client-facing role for someone who can connect market insights, customer understanding, positioning, messaging, and channel strategy into clear, actionable growth plans.About the Role:As a Senior GTM Strategist, you will play a central role in defining how our clients enter, position themselves, and grow within their markets.You will lead the development of go-to-market strategies across new brands, products, services, and growth initiatives. From identifying market opportunities and defining ideal customer profiles to building messaging frameworks and launch roadmaps, you will turn research and insights into strategies that drive measurable business outcomes.This role sits at the intersection of strategy, marketing, creative, and execution. You will work closely with clients and cross-functional teams to ensure that strategic thinking translates into effective campaigns and market results.What You'll Do:Lead the development of comprehensive go-to-market strategies for new brands, products, services, and growth initiatives.Conduct market, customer, audience, and competitive research to identify opportunities and strategic gaps.Define and refine ideal customer profiles, target audiences, buyer insights, and customer segmentation.Develop positioning, value propositions, messaging architectures, and strategic narratives.Build GTM roadmaps that align brand strategy, digital experiences, marketing channels, and campaign execution.Partner with creative, web, paid media, SEO, lifecycle, and other digital teams to translate strategy into execution.Guide campaign and channel planning across paid, owned, and earned marketing initiatives.Monitor market performance, campaign data, and customer feedback to identify optimization opportunities.Present strategic recommendations, launch plans, research findings, and performance insights to clients and internal stakeholders.Serve as a strategic partner to clients, helping translate complex business challenges into clear marketing and growth opportunities.Help establish and refine GTM strategy frameworks, processes, and best practices within Thrasker.What We're Looking For:6+ years of experience in go-to-market strategy, marketing strategy, brand strategy, growth strategy, or a related strategic role.Proven experience developing and executing GTM strategies for B2B and/or B2C brands.Strong understanding of market research, customer segmentation, ICP development, positioning, and messaging strategy.Deep understanding of the digital marketing ecosystem, including paid media, SEO, social, email, lifecycle marketing, and marketing automation.Experience working across creative, web, marketing, and performance teams.Strong analytical and strategic thinking skills, with the ability to turn data and insights into clear recommendations.Excellent communication, storytelling, and presentation skills.Comfortable working directly with clients and senior stakeholders.Strong project ownership and the ability to manage multiple strategic initiatives simultaneously.Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.Native or near-native English proficiency, both written and spoken.What Will Make You Stand Out:Experience working in a digital agency, consultancy, or high-growth environment.Experience launching or scaling brands, products, or services in competitive markets.Experience developing GTM strategies for technology, SaaS, eCommerce, or service-based businesses.Strong understanding of both brand-building and performance marketing.Ability to balance big-picture strategic thinking with practical execution.Why Thrasker?Join a fast-growing agency working with ambitious brands and businesses.Own high-impact strategic initiatives from insight through execution.Work closely with a multidisciplinary team of creatives, marketers, developers, and strategists.Collaborate directly with clients and senior stakeholders.Help shape and evolve Thrasker's strategic capabilities as the agency continues to grow.Work from our St. Petersburg, Florida office and be part of our expanding U.S. team.We thank all applicants for their interest. Only shortlisted candidates will be contacted.