Senior Insights Analyst

Senior Insights Analyst – Consumer, Shopper & MarketLocation: Philadelphia, PASchedule: Hybrid – 3 days per week in officeEmployment Type: Full-TimeAbout the RoleOur client is seeking a Senior Insights Analyst – Consumer, Shopper & Market to lead the analysis and interpretation of market, consumer, and shopper data to help drive strategic business decisions.This person will design, execute, and synthesize research across areas such as competitive intelligence, category dynamics, consumer preferences, and shopper behavior, translating complex data into clear, actionable insights for assigned brands and categories.We are looking for someone who is highly analytical, curious, comfortable challenging the status quo, and able to thrive in a fast-paced environment.What You’ll DoInsights Generation & Business ImpactAnalyze market, consumer, shopper, and customer data to identify opportunities, risks, trends, and growth drivers.Translate complex data into clear, actionable recommendations supporting strategic and operational decisions.Proactively identify trends and implications for assigned brands and categories.Market & Data AnalysisLeverage syndicated data sources such as Nielsen, Kantar, Numerator, and Circana to monitor category performance and the competitive landscape.Conduct ongoing market tracking, including monthly performance reviews and trend analysis.Support market sizing, forecasting, and category growth projections.Research Design & ExecutionSupport and lead market research studies, selecting appropriate methodologies based on business objectives.Ensure research delivers high-quality, reliable and actionable insights.Partner with external research agencies and vendors, managing relationships, timelines, and deliverables.Reporting & CommunicationDevelop reports, dashboards, and scorecards to effectively communicate insights.Present findings in a compelling, concise way that influences decision-making.Contribute to knowledge-sharing and insights best practices across the organization.Cross-Functional CollaborationPartner closely with marketing, sales, strategy, and other cross-functional teams to ensure decisions are insight-driven.Contribute to customer, consumer, and shopper-related business decisions.Share best practices and participate in broader insights initiatives.What You Bring3–5 years of market research experience, either client-side or within a consulting/agency environment supporting consumer packaged goods (CPG) businesses.Strong analytical skills with the ability to synthesize complex data into meaningful insights and recommendations.Experience with syndicated data tools such as Nielsen, Circana, Numerator and/or Kantar.Strong understanding of quantitative and qualitative market research methodologies.Ability to manage multiple projects and stakeholders in a fast-paced environment.Strong communication, presentation, and data storytelling skills.Experience managing external vendors or research partners is preferred.Compensation & BenefitsCompetitive base salaryAnnual incentive bonusComprehensive medical, dental, and vision benefits401(k) with employer contributionsPaid time off and holidaysAdditional wellness and employee benefit programsThis is a great opportunity for an insights professional who enjoys digging into consumer and market data and turning findings into recommendations that have a meaningful impact on the business.