Senior Integrated Account Manager

ABOUT THE ROLE:We are seeking an accomplished Team Head of Brand Experience to lead our dynamic brand experience function. This is a strategic leadership position for a seasoned professional who will champion integrated campaigns with a strong emphasis on social and digital innovation. You will drive campaigns that create measurable impact across multiple touchpoints while building and leading a high-performing team.KEY RESPONSIBILITIES:Campaign Development & Execution●       Conceptualize, develop, and execute integrated brand campaigns combining social, digital, and BTL elements●       Lead end-to-end campaign planning from strategy to delivery, ensuring alignment with brand objectives and KPIs●       Demonstrate proven expertise in creating campaign-driven solutions with measurable ROI●       Translate brand strategies into compelling digital narratives that resonate with target audiencesSocial & Digital Leadership (70% Focus)●       Develop and oversee comprehensive social media strategies across all relevant platforms●       Lead digital innovation initiatives including content strategy, community management, and social commerce●       Manage digital advertising campaigns, optimizing for reach, engagement, and conversion●       Drive data-driven decision making using social listening, analytics, and consumer insights●       Stay ahead of digital trends and emerging platforms to keep brand experiences fresh and relevantBelow-the-Line & Experiential (30% Focus)●       Oversee experiential marketing, events, activations, and other BTL initiatives●       Ensure seamless integration between digital and BTL campaigns for maximum impact●       Manage partnerships with BTL vendorsTeam Leadership & Development●       Build, mentor, and manage a high-performing team of strategists, creatives, and digital specialists●       Foster a collaborative, innovative team culture that encourages creative thinking and excellence●       Provide coaching, feedback, and professional development opportunities for team members●       Ensure efficient workflow management and resource allocationBusiness Development & Pitching●       Identify and pursue new business opportunities aligned with team expertise●       Lead pitch development with strategic insights and winning campaign ideas●       Present campaign strategies and recommendations to internal and external stakeholders●       Build strong client relationships and maintain accounts through thought leadershipStrategic Planning & Analytics●       Develop comprehensive campaign strategies with clear objectives, target audiences, and success metrics●       Monitor campaign performance and generate insights-driven recommendations●       Present quarterly business reviews and campaign performance analyses●       Leverage media knowledge to optimize budget allocation and channel mixREQUIRED EXPERIENCE & QUALIFICATIONS:●       Minimum 8-9 years of professional experience in integrated campaign development and execution●       Proven track record of leading successful, award-winning campaigns across multiple channels●       Demonstrated expertise in social media and digital marketing strategy (depth of knowledge required)●       Current or recent experience managing and leading a team (minimum 3+ team members)●       Strong understanding of media planning and buying (knowledge is a plus)●       Experience with BTL and experiential marketing initiatives●       Proficiency with marketing analytics, social listening tools, and campaign measurement platforms●       Excellent communication, presentation, and stakeholder management skillsKEY SKILLS & COMPETENCIES:●       Strategic Thinking: Ability to see the bigger picture and develop winning strategies that differentiate in the market●       Campaign Expertise: Deep knowledge of integrated campaign architecture and best practices●       Digital Fluency: In-depth understanding of digital ecosystems, emerging technologies, and consumer behavior online●       Leadership: Proven ability to inspire, motivate, and develop high-performing teams●       Problem-Solving: Strong analytical skills with ability to translate insights into actionable strategies●       Creativity & Innovation: Brings fresh, breakthrough ideas and is always exploring new possibilities●       Business Acumen: Understands commercial drivers and can align campaigns to business objectives●       Collaboration: Strong teamwork spirit, cross-functional collaboration, and partnership mindset●       Communication: Clear, compelling presenter who can articulate strategy to diverse audiencesWHAT WE'RE LOOKING FOR:The ideal candidate will possess:●       A track record of pitching winning campaigns and bringing new business opportunities●       Passion for social media and digital innovation with hands-on expertise●       Evidence of leading successful product launches, brand repositioning, or growth campaigns●       A collaborative spirit combined with the ability to drive results independently●       Strong stakeholder management skills and the ability to influence at all organizational levels●       Curiosity about consumer behavior and emerging trends in digital and social media●       Experience with agile working methodologies and rapid testing/iteration●       Media planning and buying exposure (even if not primary focus)ABOUT YOU:You are a strategic thinker with a proven eye for winning campaigns. You thrive in fast-paced environments and are energized by the challenge of building something exceptional. Your expertise in social and digital is undisputed, yet you appreciate the power of integrated campaigns that bring both online and offline experiences to life. You're not just a practitioner—you're a leader who elevates your team and creates a culture of excellence. You have the confidence to pitch bold ideas and the ability to execute them flawlessly. Most importantly, you understand that great brands are built through outstanding teamwork and collaborative spirit.OPPORTUNITY:This is a unique opportunity to:●       Lead a talented team of strategists and digital creators●       Drive innovative campaigns that set industry benchmarks●       Shape the future of brand experience across social and digital channels●       Contribute to new business growth and strategic account development●       Work on high-impact, visible campaigns with measurable business results Interested candidates are encouraged to apply with portfolio examples of integrated campaigns.