Senior Integrated Account Manager

KEY RESPONSIBILITIESCampaign Development & Execution●       Conceptualize, develop, and execute integrated brand campaigns combining social, digital, and BTL elements●       Lead end-to-end campaign planning from strategy to delivery, ensuring alignment with brand objectives and KPIs●       Demonstrate proven expertise in creating campaign-driven solutions with measurable ROI●       Translate brand strategies into compelling digital narratives that resonate with target audiencesSocial & Digital Leadership (70% Focus)●       Develop and oversee comprehensive social media strategies across all relevant platforms●       Lead digital innovation initiatives including content strategy, community management, and social commerce●       Manage digital advertising campaigns, optimizing for reach, engagement, and conversion●       Drive data-driven decision making using social listening, analytics, and consumer insights●       Stay ahead of digital trends and emerging platforms to keep brand experiences fresh and relevantBelow-the-Line & Experiential (30% Focus)●       Oversee experiential marketing, events, activations, and other BTL initiatives●       Ensure seamless integration between digital and BTL campaigns for maximum impact●       Manage partnerships with BTL vendorsTeam Leadership & Development●       Build, mentor, and manage a high-performing team of strategists, creatives, and digital specialists●       Foster a collaborative, innovative team culture that encourages creative thinking and excellence●       Provide coaching, feedback, and professional development opportunities for team members●       Ensure efficient workflow management and resource allocationBusiness Development & Pitching●       Identify and pursue new business opportunities aligned with team expertise●       Lead pitch development with strategic insights and winning campaign ideas●       Present campaign strategies and recommendations to internal and external stakeholders●       Build strong client relationships and maintain accounts through thought leadershipStrategic Planning & Analytics●       Develop comprehensive campaign strategies with clear objectives, target audiences, and success metrics●       Monitor campaign performance and generate insights-driven recommendations●       Present quarterly business reviews and campaign performance analyses●       Leverage media knowledge to optimize budget allocation and channel mixREQUIRED EXPERIENCE & QUALIFICATIONS●       Minimum 8-9 years of professional experience in integrated campaign development and execution●       Proven track record of leading successful, award-winning campaigns across multiple channels●       Demonstrated expertise in social media and digital marketing strategy (depth of knowledge required)●       Current or recent experience managing and leading a team (minimum 3+ team members)●       Strong understanding of media planning and buying (knowledge is a plus)●       Experience with BTL and experiential marketing initiatives●       Proficiency with marketing analytics, social listening tools, and campaign measurement platforms●       Excellent communication, presentation, and stakeholder management skillsKEY SKILLS & COMPETENCIES●       Strategic Thinking: Ability to see the bigger picture and develop winning strategies that differentiate in the market●       Campaign Expertise: Deep knowledge of integrated campaign architecture and best practices●       Digital Fluency: In-depth understanding of digital ecosystems, emerging technologies, and consumer behavior online●       Leadership: Proven ability to inspire, motivate, and develop high-performing teams●       Problem-Solving: Strong analytical skills with ability to translate insights into actionable strategies●       Creativity & Innovation: Brings fresh, breakthrough ideas and is always exploring new possibilities●       Business Acumen: Understands commercial drivers and can align campaigns to business objectives●       Collaboration: Strong teamwork spirit, cross-functional collaboration, and partnership mindset●       Communication: Clear, compelling presenter who can articulate strategy to diverse audiences