Senior / Lead — Growth Marketing Strategist

We’re the team clients hire to win — not to maintain.GTMLab is a paid growth and strategy firm built on a contrarian bet: that data and AI, wired into every part of a marketing system, beat the legacy agency model on every axis that matters. We just started 2 years ago but we already scaled to clients across 6 countries and 15+ industries.We are a team of 80+ senior operators: ex-investment bankers, hedge fund managers, data scientists, Forbes 30 Under 30 honorees, alumni of Y Combinator, Lazada, Unilever, etc. who shipped real growth before they shipped here.And we call it a Lab for a reason: winning in growth is fundamentally a question of how well you experiment. We run experiments every day — against real budgets, with real consequences. That’s the energy you’re walking into.Why us.We build the best. The whole team runs on a pro-athlete mentality. "Good enough" doesn't cut it here. We train, we ship, we review, and we ship again — every day. If you're someone who genuinely enjoys solving hard problems alongside a sharp, multidisciplinary team, you'll feel at home fast.Your portfolio goes global. We run growth for clients across 6 countries, so every account is a new category, a new kind of buyer, a new problem worth solving. You won't get bored.You get a front-row seat on expansion. We're actively building beyond Indonesia right now, and if you want to help open a brand-new market, the next 18 months are exactly the window to do it.The off-sites and client meetings actually matter. Recent ones have taken us through Bali, Bangkok, Kuala Lumpur, and Singapore. You'll be in the room where it happens, not dialing in.The roleYou’ll be the strategist founders call before they’ve decided what to do. You live inside hard growth problems — holding the whole picture while going three layers deep when the real answer is buried in the detail — and you turn what you find into strategy a founder can watch move in their numbers.You’ll own the relationship that matters and lead a pod of operators behind it. Every strategy you ship gets judged on one thing: did it move the business, or did it just look good in a deck?What you’ll ownBe the strategic growth partner to founders, CEOs, and executive teams — turning business priorities into go-to-market strategy that moves traction, scale, and revenue.Architect full-funnel growth systems across paid media, creative, funnel/CRO, lifecycle, and data — built to compound, not to fill a calendar.Read the business cold: model, economics, competitive landscape, constraints — then find the one bottleneck others miss and point the whole pod at it.Live in the data. Every recommendation traces to a number you can defend to a CFO.You’ll fit if4+ years owning growth or GTM strategy — funnels built, paid acquisition run, spend connected to revenue, across acquisition, conversion, and measurement.You go deep — you research industries, dissect funnels, and find what others walk past.You command the room — you present with clarity, defend with conviction, and earn trust as the go-to strategist.You’re hands-on — you lead by example and thrive in fast, high-stakes environments. Fluent in English, written and spoken.You’re here in Jakarta — working from our office in the Park Hyatt, Menteng (fully in-person).Ready?If you’ve shipped real growth at a real company and you’re bored of slide decks, the bench is open. Bring the receipts.