Senior Manager / AGM - Digital, E-commerce & Media Marketing

Role: Digital, E-commerce & Media Marketing Manager

Department: MarketingReports to: Chief Marketing Officer (CMO)Location: Watertec India Office, ThaneExperience: 10+ yearsTeam: Manages agency partners; 1–2 executives as the team scales (Phase 2)Employment type: Full-timeRole summary:We are hiring a hands-on Marketing Manager to own brand building, digital marketing, e-commerce and media planning/buying for Watertec — one of the two core pillars of the marketing team, alongside Trade & Channel Marketing.

This is a builder's role: you will define how the Watertec brand shows up across four product categories, run the channels that generate consideration and leads, manage Watertec’ s presence on e-commerce marketplaces, and plan/buy the media that supports it all. You will work closely with the CMO and the Trade & Channel Marketing Manager, and directly manage external creative, digital and media agencies.Key responsibilities:BrandPlan and execute ATL/BTL campaigns, sponsorships and PR aligned to key selling seasons and new product launchesPartner with the Trade & Channel Marketing Manager to align brand campaigns with dealer-level activationDigital marketingOwn the website, dealer-locator tool, SEO/SEM and organic + paid social media presenceBuild and manage always-on and campaign-specific digital marketing calendarsGenerate and route qualified leads (architects, contractors, project buyers, consumers) to sales and channel teams, and track conversion through the funnelManage marketing automation/CRM tools for lead scoring and nurtureE-commerceOwn Watertec's presence and performance on e-commerce marketplaces (e.g. Amazon, Flipkart) and any D2C storefrontManage marketplace listings, content, pricing hygiene, ratings/reviews and promotional calendarsTrack and report marketplace sales, conversion and ad spend efficiency (ACOS/ROAS)Coordinate with sales/supply chain on stock availability and fulfilment for online channelsMedia planning & buyingPlan and execute media strategy across digital, print, OOH and any broadcast/sponsorship opportunitiesManage media agency relationships, negotiate rates and own the media budgetOptimise media mix and spend allocation based on reach, cost-efficiency and campaign objectivesReport on media performance, ROI and share of voice versus key competitorsWhat success looks like (KPIs)Brand awareness/consideration score movement (periodic brand health tracking)Website traffic, qualified lead volume and lead-to-dealer-handoff conversion rateE-commerce marketplace GMV, ACOS/ROAS and listing ratingsCampaign and media ROI / cost per qualified leadShare of voice vs. key competitorsOn-time, on-budget delivery of the brand, digital and media calendarWhat we are looking for: (Required)About 10+ years of experience ( MBA preferred ) spanning brand management, digital marketing, e-commerce and media planning/buying — client-side, agency, or a mixProven, hands-on experience managing paid media across Google, Meta and programmatic platforms, plus SEO/SEM fundamentalsExperience managing e-commerce marketplace operations (Amazon/Flipkart Seller/Vendor Central or equivalent)Working knowledge of media planning and buying — ATL/BTL, print, OOH and/or broadcast — including agency and vendor negotiationComfortable with analytics tools (Google Analytics, marketplace dashboards, basic Excel/Power BI reporting) and translating data into decisionsExperience managing external agencies (creative, digital, media) and cross-functional stakeholdersStrong written and verbal communication; able to present to and work directly with senior leadershipBachelor's degree required; MBA or equivalent in Marketing preferredPreferredCategory experience in building materials, sanitaryware, home improvement, consumer durables or paintsExperience marketing to both consumers and a dealer/trade channel simultaneouslyExposure to a PE-backed or high-growth company environment